Thread Number: 45231
/ Tag: 50s/60s/70s Vacuum Cleaners
Eureka Emperor Upright - 1967 TV Commercial |
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Post# 468579   1/9/2024 at 15:28 by eurekaprince (Montreal, Canada)   |   | |
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Was so excited to see this TV commercial on YouTube! Never saw it before! See link below….
A few questions: 1. Was this the first Japanese-made vacuum sold by an American company? I know this was made by Matsushita/National/Panasonic in Japan. 2. Did Matsushita start selling Panasonic-branded vacuums in North America before the debut of the Eureka Emperor? Trying to figure out how Eureka’s execs would have known about Panasonic vacuums in the mid 1960’s. Maybe the arrival of both the Panasonic vacs and the Emperor was a joint effort by both companies? 3. Did the Emperor have a rubber flexible channel to get the dirt up from the motor head into the bag compartment? If yes, that must have been the inspiration for the black rubber channel Eureka had on the Ultra upright 20 years later. 4. I read somewhere that the motor in the Emperor is seated sideways with the fan facing one side like a Bravo or an Elite. Is this in fact how things are laid out under the hood? Fascinating piece of Eureka history here… CLICK HERE TO GO TO eurekaprince's LINK |
Post# 468591 , Reply# 2   1/10/2024 at 07:19 by eurekaprince (Montreal, Canada)   |   | |
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Thanks for your reply Paul!
I think I will reach out to that McClean Museum (such an appropriate name!) for more information. The Jet-Flo series was not the first line of Panasonic vacs sold in North America. There was an earlier line up that has been talked about at Vacuumland over the years (which I have now perused and reread). I am just trying to determine which came first: the Emperor or that line-up of early Panasonics. That earlier line up was marked by more metal and steel and colourful rectangular push buttons for power selection. They used similar push buttons on their imported blenders. I think the Jet-Flo series only came later in the 1970’s after Matsushita bought the Hoover Dial-a-Matic design. Something tells me that indeed Eureka Williams was indeed instrumental in bringing cleaners made by Matsushita to the North American market, which was a big milestone considering the long successful history of Panasonic cleaners in North America - something which has sadly come to an end. My theory is that Matsushita was the driver behind getting their vacuums on the market in North America since they were already working hard on selling home entertainment products here. Considering they eventually convinced Hoover to sell them its patented Dial-a-Matic design, it seems that they were the driving force in bringing Panasonic cleaners to the North American market. So maybe they were contacting both Hoover and Eureka in the 1960’s to see how they could make a dent here. Which is why I think the 1967 Emperor really was the very first Panasonic upright sold on the North American market. |
Post# 468595 , Reply# 4   1/10/2024 at 11:04 by luxlife (Under a Pecan Tree)   |   | |
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Here's the link to the museum’s main page: CLICK HERE TO GO TO luxlife's LINK This post was last edited 01/10/2024 at 11:26 |
Post# 468599 , Reply# 6   1/10/2024 at 15:57 by Paul (USA)   |   | |
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Oh yeah, The Illinois county is McLean (I'd made the same spelling error initially). It does still contain cLean in the name, though! |
Post# 468600 , Reply# 7   1/10/2024 at 16:40 by panasonicvac (Northern Utah)   |   | |
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Post# 468603 , Reply# 8   1/10/2024 at 17:13 by eurekaprince (Montreal, Canada)   |   | |
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Hi Paul,
Click on the link below…it will take you to another Vacuumland thread about old Japanese vacuums. In the thread there is a post showing a Panasonic brochure from 1973 that shows the pre Jet-Flo line up of cleaners imported for the US and Canada. The push buttons and dust bag indicator are very similar to those found on the Eureka Emperor. There is also a post showing a Viking canister made by Panasonic and sold at Canada’s Eaton’s department stores. This canister looks like an earlier version of the ones sold by Panasonic in 1973. CLICK HERE TO GO TO eurekaprince's LINK |
Post# 468607 , Reply# 10   1/10/2024 at 17:48 by Paul (USA)   |   | |
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Hi Brian, I was composing my last message when you posted yours—thanks! |
Post# 468608 , Reply# 11   1/10/2024 at 18:56 by eurekaprince (Montreal, Canada)   |   | |
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Post# 468609 , Reply# 12   1/10/2024 at 19:03 by eurekaprince (Montreal, Canada)   |   | |
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Considering how much I have admired vacuums by both Eureka and Panasonic over the years, it’s nice knowing that it was Eureka that brought the first Matsushita vacuum to the North American market!
Would love to see a colour picture of the Emperor’s tool kit as shown in the TV commercial! Footnote: I seem to remember that the Eureka Easy Clean electric carpet sweeper was also made by Matsushita in Japan. I think there is also another Vacuumland thread that mentions this. |
Post# 468616 , Reply# 13   1/11/2024 at 07:21 by eurekaprince (Montreal, Canada)   |   | |
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Thanks for your post Alex! Indeed, it seems clear that the fan-first MC 6100 was the first Panasonic branded upright sold by Matsushita in North America in 1973 before the company bought the rights to the Hoover Dial-a-Matic design. From many previous Vacuumland threads about these Japanese uprights, it’s clear that the Emperor came first. The configuration of the side-ways motor and fan are the same in both cleaners, except that the earlier Emperor had the brush roll belt running from the fan spindle in the same channel that sucked up the dirt. The later Panasonic version separated the two functions with the belt connected to a spindle on the other side of the motor….which helped protect the belt.
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Post# 468617 , Reply# 14   1/11/2024 at 09:18 by dysonman1 (the county)   |   | |
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Post# 468621 , Reply# 16   1/11/2024 at 10:32 by Paul (USA)   |   | |
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P.S. This December 1979 newspaper ad identifies the carpet sweeper's model number as C205:
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Post# 468628 , Reply# 18   1/11/2024 at 18:34 by eurekaprince (Montreal, Canada)   |   | |
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Hi Paul,
I made a mistake - the electric carpet sweeper made by Eureka was called the “Easy Glide.” You can easily find the advertising post card for this on the internet. The “Easy Glide” was also made by Matsushita who made a similar cleaner for Sears Kenmore at the time (late 1960’s). These cleaners could fall into the category called “bag in the base” vacuums. I think General Electric was the very first manufacturer to sell a “bag in the base” vacuum - it really did look like a simple electric carpet sweeper that was enhanced by a motor driven brush roll and a suction producing fan. Other more complicated “bag in the base” cleaners would be the Westinghouse Convertovac, and the more recent Miele Art. |