Thread Number: 43783  /  Tag: 50s/60s/70s Vacuum Cleaners
Eureka Logos 1909 - 2022
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Post# 456887   9/19/2022 at 14:39 (373 days old) by Paul (USA)        

From Logopedia:

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Post# 459305 , Reply# 1   1/10/2023 at 14:00 (260 days old) by Paul (USA)        
Other Production Year Clues

Something I noticed when looking through Eureka ads is that the switch was gradual - maybe starting with store signage, then literature, bags, and decals/stamps. For example, the 1986 italicized block logotype was not featured on cleaners until 1989. Also, the advertising departments sometimes used previous logotypes as I saw in one 1986 ad with the 1966 E/W logo & logotype. (The first photo is of a 1988 advertisement and the second is from 1989).

Corrections/Additions welcome.

1. Eureka switched to the plastic base in 1975.

2. Hood vents were added in 1976.

3. The E/W logo (with logotype), was first used on the Golden Crown Roto-Matic in 1957; beginning in 1966 the E/W and logotype were used on all cleaners.

4. Eureka changed to plastic handles in 1983.

5. The new style hood with narrower motor cap debuted in late 1987 on the model 1432. Other models in the 1991 catalog with this style were: 1435, 1442, 1485, 1923, and 1967

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Post# 459306 , Reply# 2   1/10/2023 at 14:04 (260 days old) by Paul (USA)        
"Flying Lady" 1989 Sales Campaign

Apr 1989 INDIANA BUSINESS Vol. 33, Iss. 4. - As did the Bloomington, Ill.-based Eureka Co., years ago. Eureka now is launching a $12 million campaign to help introduce its latest vacuum-cleaner innovations with "Power That Will Sweep You Off Your Feet." Advertisements and television spots are tagged with "The Flying Lady," a theme Keller-Crescent developed.
This is a computer-generated graphic of a surprised lady with one hand on the sweeper and the other trailing back as she zooms off-screen in a flight that would be the envy of Peter Pan. The 10-month promotion includes trade and consumer advertisements, posters, banners, line-art cuts for local dealers, flip-up counter cards and hang-tags for point-of-sale. Thus continues an agency-client relationship that gives Eureka a 95 percent brand awareness among likely prospects.

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Post# 459327 , Reply# 3   1/11/2023 at 06:25 (259 days old) by eurekaprince (Montreal, Canada)        

eurekaprince's profile picture
As I posted on another thread, I was so excited to recently discover the hidden “W” (for Williams) in the newer “flying E” logo that you see in my avatar here. The graphic ingeniously combines the E and the W (for Eureka Williams) in one logo: just turn it sideways and the E turns into a W!

Post# 459335 , Reply# 4   1/11/2023 at 14:30 (259 days old) by Paul (USA)        

Agreed, Brian!

Post# 459342 , Reply# 5   1/11/2023 at 17:40 (259 days old) by KirbyClassicIII (Milwaukie, Oregon)        

kirbyclassiciii's profile picture
Logotype transitions were also gradual with Kirby service centers. A great many of them continued using the 1970 Kirby logo into the mid 1990s.


Post# 459345 , Reply# 6   1/11/2023 at 20:30 (259 days old) by Paul (USA)        

That's interesting, Ben. I wonder if it's because different printing companies were used?

One item in the 1988 2-cleaner ad (photo 1) I posted in Reply #1 that I overlooked was the two Eureka fonts used and that the canister is marked "by Eureka". Does that signify a store exclusive model or something else?

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