Thread Number: 38826  /  Tag: 50s/60s/70s Vacuum Cleaners
Electrux on Ratings Plate of Electrolux UK Cleaner
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Post# 412511   8/8/2019 at 06:45 by eurekaprince (Montreal, Canada)        

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Yesterday I enjoyed yet another of Sensotronic’s great video demonstrations on his UK-based Ibaisaic YouTube channel. The 1970’s British-made Electrolux canister shown was from the 1970’s - Model 302 if I remember correctly.

Though it sported the full brandname “Electrolux” on the side of the cylinder, the metal ratings voltage plate on the bottom said “Electrux”. Roger explained that this could not be a one-time error as other documents also referred to the shortened name “Electrux.”

Would anyone know why this odd name was used by the company at the time?





Post# 412649 , Reply# 1   8/12/2019 at 22:45 by Collector2 (Moose Jaw, Sk)        

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I have never found a particular reason for it but Electrolux in England dubbed all of their lower line machines Electrux from 1947 to 1965. This included the model 116, 117, 48, 60 and 64. Maybe it was just to differentiate them from the top of the line?

Post# 412650 , Reply# 2   8/12/2019 at 22:51 by Collector2 (Moose Jaw, Sk)        

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I had never noticed it on the name plate but, when I dug mine out it is on the 302, 303 and 87 as well but not the 91 or 94

Post# 412657 , Reply# 3   8/13/2019 at 06:46 by eurekaprince (Montreal, Canada)        

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Thanks so much Doug! A very interesting quirk of Electrolux history! Would be fascinating to see an advertisement using the brandname. But, in any case, you solved the mystery for me!

EP Brian in Montreal





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