Has anyone see the brand new infomercial for the Shark Naigator Lift-Off?
I DO NOT WANT ONE,but I watched the informercial this morning and they sure covered the competition!
(1) lab tested sealed system (like Dyson)
(2) Swivel head (like Dyson)
(3) show how most vacs have hepa but unsealed system
(4) lift-off power brush and handle for portable use(like Oreck small canister)
(5) 10 year guarantee (verses Dyson 5 year)
(6) no loss of suction (like Dyson)
(7) 60 day free trial (Oreck has 30 day trial)
(8) get to keep free steam mop if you return (like Oreck's free gifts with purchase)
(9) comes WITH Turbo Tool & 2 wands with floor tool ( extra cost with many Dysons)
(10) easy empty bin (like Dyson)
(11) cost only about $200.00 (verses $500.00 to $700.00)
(12) light weight (like Oreck)
(13) quiet (like Dyson)
They hit all the features of both the Dyson and Orecks!
Very interesting marketing!
Post# 113664 , Reply# 1 11/6/2010 at 08:27 (4,920 days old) by Vacuumfreeeke ()
I had trouble finding a picture of it.... Is it called the Lift Off or the Lift Away? I saw a Lift Away, but couldn't find one called the Lift Off.
If it's the Lift Away, I think it looks kind of cheap... and the dusting brush is a joke... I guess they are really trying, but I think their reputation for low quality will not be so easily undone by marketing gimmicks and imitating the competition.
Bobby,
I aggree with you 100%. I just thought it was interesting how they were covering Oreck and Dyson features. I don't think I will be trashing my Kirby,Dyson or Rainbow just yet!
I think it is fun to see how they market different products.
Comes to the Rescue!
