Thread Number: 8363
Hoovergrams
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Post# 93040   3/7/2010 at 16:57 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        

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There can be no doubt that the success of Hoover in the UK was down to extensive marketing, but also marketing support from Perivale to the dealer network. On tool was a window display competition which Hoover ran for several years and publicisied in the dealer Magazine "Hoovergrams". This is the edition from 1948. Apart from the models displayed, in many cases there is great wordplay in the displays




Post# 93041 , Reply# 1   3/7/2010 at 16:58 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93042 , Reply# 2   3/7/2010 at 16:58 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93043 , Reply# 3   3/7/2010 at 16:59 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93044 , Reply# 4   3/7/2010 at 17:01 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Note the use of 402 hose and wands to make the treble clef. Personally I dont think this is the best - but what do I know

Post# 93045 , Reply# 5   3/7/2010 at 17:02 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Hoover gives you wings ..

Post# 93046 , Reply# 6   3/7/2010 at 17:06 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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The first of these is one of my favourites. At the time there was a radio programme called Housewives Choice which was a daily record request show, which forms the basis for the first picture in such a beautiful manner. I also like the "framed" display too, so very simple in concept

Post# 93047 , Reply# 7   3/7/2010 at 17:09 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Number 8 also has a radio theme, this time the show "20 Questions" - note teh initials

Post# 93048 , Reply# 8   3/7/2010 at 17:10 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93049 , Reply# 9   3/7/2010 at 17:13 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Another nice play on words "Its got me beaten" and in the bottom "Breaking the News" One thing I notice, perhaps a sign of the lack of availability of cleaners (as most were going for export" is that many of the displays do not display teh full model range, hardly any dustettes and few 160s

Post# 93050 , Reply# 10   3/7/2010 at 17:15 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93051 , Reply# 11   3/7/2010 at 17:16 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93052 , Reply# 12   3/7/2010 at 17:17 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93053 , Reply# 13   3/7/2010 at 17:19 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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yet another radio theme again this time putting Housewives Choice up against another programme "Women's Hour"

Post# 93054 , Reply# 14   3/7/2010 at 17:20 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
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Post# 93055 , Reply# 15   3/7/2010 at 17:22 (3,510 days old) by vacbear58 (Sutton In Ashfield & London)        
And the final page

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I have seen several instances where Hoover previewed forth coming press advertisments

Hope you enjoyed looking at these

Al


Post# 93082 , Reply# 16   3/7/2010 at 22:25 (3,510 days old) by luxg ()        

Wow Alistair, those are so fun!!! Thanks for sharing them with us.

Terry


Post# 93115 , Reply# 17   3/8/2010 at 14:46 (3,509 days old) by portable (Corvallis, OR)        
Just so great to see these!

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Thanks so much for showing this to us, Alistair!

Post# 93120 , Reply# 18   3/8/2010 at 17:05 (3,509 days old) by vacbear58 (Sutton In Ashfield & London)        
Its my pleasure

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I have some more scanned which I will load when I have more time. Apparently in the UK we had Hoover News which was for the factory and Hoovergrams for the sales force/dealer network, with supplements called Activity. Was there anything similar in US, Canada or Australia.

I have similar magazines from teh 1930s for Electrolux too

Al


Post# 93128 , Reply# 19   3/9/2010 at 01:09 (3,508 days old) by kenmore81 (Warwick, RI)        

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WOW THese ar awsume. Im not sure if we had anything like this in the US. Ill have to ask the next time I go to the vac store.
Mabe Mr. Fred would know`)





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