Thread Number: 7650
Vacuum of the day
[Down to Last]

Vacuumland's exclusive eBay Watch:
scroll >>> for more items --- [As an eBay Partner, eBay may compensate vacuumland.org if you make a purchase using any link to eBay on this page]
Post# 84367   11/20/2009 at 14:25 (5,268 days old) by caligula (Wallingford, Connecticut)        

caligula's profile picture
Even though I'm an Electrolux and Kirby buff, I really like the older Hoover models like the 541, 543, 700 and of course the One Fifty shown in todays picture. But I have a question. If the woman holding it is going upstairs (or down) why is the bag inflated? An extra long cord is not in the list of features.

In all the times I've seen this ad I've never noticed this. However, I must say that the inflated bag makes it look better, which is what the folks at Hoover must have thought too.

Any ideas guys?

Alex Taber


Post# 84370 , Reply# 1   11/20/2009 at 16:41 (5,268 days old) by vintagehoover ()        

Notice no cord is visible in the picture at all!

I'm sure it's purely a visual thing - the cleaner looks more impressive with the light on, and the bag inflated.


Post# 84371 , Reply# 2   11/20/2009 at 16:42 (5,268 days old) by samotronic ()        
No answer, but...

I have no answer for you, but I have to comment that I also have seen this particular "photo of the day" many times. And for some reason, today was the first time I ever noticed the fully inflated bag and thought, oh wow, she's carrying that while it's on. I even looked to see if the headlight was illuminated and the headlight does appear hightlighted, I think more so to call attention to it.

I think this is simply an example of the fantasy land that existed in advertising back in the 30s and 40s. All for show and to highlight the product in it's best possible light, even if not remotely realistic.

I also remember 60s and 70s store catalogues that showed Hoover Convertibles with the bag inflated and light on, but no cord on the machine what so ever, or with it wrapped around the cord hooks in tact and certainly not plugged in to anything.

Chris


Post# 84372 , Reply# 3   11/20/2009 at 16:42 (5,268 days old) by crevicetool (GA )        
Good catch Alex!

I had to look at the picture again to see if I could help you figure it out. I don't see a cord at all, or am I missing it? The headlight appears to be lit too, so it is obviously still running.


or


Styrofoam peanuts. She just unpacked the machine and vacuumed up the packing peanuts. This makes perfect sense to me.


Rick


Post# 84373 , Reply# 4   11/20/2009 at 16:53 (5,268 days old) by frkirby511 ()        

I had the same reaction today...honestly it's quite remarkable!

When I looked at the picture this moring I thought, "look that bag is inflated; never noticed that before even though I have seen this so many times; but she wouldn't be carrying the vacuum upstairs while it was running!" Then I thought.."they must have thought it looked better; or perhaps they wanted to show that it was light enough to carry the whole ensemble upstairs while the machine was running." Must have used a long extension cord!

I guess we had some "vacuum collector's telepathy" going on today!!! :)

Bruce

Bruce


Post# 84374 , Reply# 5   11/20/2009 at 16:58 (5,268 days old) by electrolux~137 ()        

Advertisers do all sorts of tricks with products to make them more appealing. For instance, a platter of steaming vegetables has been sprayed with food colors, oil or shellac, and is sitting on a bed of dry ice - hence the "steam."

There's a whole subculture in the advertising agency for food, and there are specialists called Food Styists who make the products look yummy.

With the Hoover, it would have been a simple matter to airbrush the cord out - even with the relatively primitive printing and photographic technologies of the 1930s.

Some fussy account exec probably saw the cord in the original photo and thought it cluttered up the photo. I've sat in many a client/advertising-agency meeting. You'd laugh yourself silly over some of the things that are said in total seriousness.

Looking at a presentation of proposed print ads, once ad exec for a major HMO said about one of them, "Hmmmmmmmm...." Very Long Pause. "I don't know. It just doesn't 'grab' me." Then looking at another one: "Wellllll, it's just not ... PURPLE enough." It was a black and white ad.

And at another meeting, "I can see the underwear-lines on the [female] model. It's unattractive and vulgar. Can you remove them?" The ad campaign was for ladies panties. All she was wearing was ... panties.



Post# 84375 , Reply# 6   11/20/2009 at 17:00 (5,268 days old) by vintagehoover ()        
Rick..

...that makes perfect sense to me too: and clearly, the static electricity generated by the styrofoam peanuts is providing the motor with power - perhaps just long enough for the photographer to take the pic!

Post# 84377 , Reply# 7   11/20/2009 at 17:04 (5,268 days old) by crevicetool (GA )        
OK......

What's up? I just looked at this thread again, and it's now called Vacuum collector's telepathy......

Post# 84378 , Reply# 8   11/20/2009 at 17:06 (5,268 days old) by crevicetool (GA )        
I've changed my position on this subject.

It's a demon Hoover 150. It's alive!

Post# 84382 , Reply# 9   11/20/2009 at 18:03 (5,268 days old) by caligula (Wallingford, Connecticut)        
Take a good look!

caligula's profile picture
I have studied this picture and there apears to be no cord! From the angle that she's holding that 150, it looks like the motor is running, so the cord should be dangling down to the stairs, but it's not. Then I looked to see if the cord was wrapped around the cord hooks, but check out the upper cord hook, no cord there either, in fact I see no evedince of a cord at all! So why is that bag inflated? This makes no sense to me! However, it's still a great ad and a wonderful view of the Hoover one Fifty!

A very stumped Alex Taber


Post# 84383 , Reply# 10   11/20/2009 at 18:11 (5,268 days old) by frkirby511 ()        

There is no evidence of a cord. I can see how it would have made the shot look messy. I suspect Charles is right. It must have been airbrushed out of the picture.

Post# 84384 , Reply# 11   11/20/2009 at 18:31 (5,268 days old) by vintagehoover ()        
Airbrushing...

...was nothing new for Hoover!

Here are the manual covers for the 1923 Hoover Model 541, and the 1927 Model 543. As you can see, they've used exactly the same image for the 543's cover, but simply drawn in the new 'Ronac' bag! They've also worked over the lines of the original photo, emphasising and emboldening the image.


Post# 84385 , Reply# 12   11/20/2009 at 18:37 (5,268 days old) by vintagehoover ()        

Here's a detail from the UK Model 825 manual. They've drawn the Royal Crest onto the 'waterfall' badge, and airbrushed out the 'Aromador' control knob from the US-sourced image.

The image itself is a composite; the cleaner, the chair and the carpet have all been photographed separately, and assembled later for the final print.


Post# 84387 , Reply# 13   11/20/2009 at 18:40 (5,268 days old) by caligula (Wallingford, Connecticut)        
I checked again.

caligula's profile picture
So my mind was, NOT, playing tricks! At first glance I thought the headlight was on, but dismissed that because of the missing cord problem.

Crevicetool is right, it's a demon Hoover.

Alex Taber


Post# 84391 , Reply# 14   11/20/2009 at 19:10 (5,268 days old) by caligula (Wallingford, Connecticut)        
I question the idea of styrofoam

caligula's profile picture
Hi Rick: I thought of that too, then I remembered that styrofoam peanuts were not used back then. That's too modern! What they would have used was a cotton batting stuff called 'kapock!' But why would Hoover airbrush out the cord? Did Hoover see the cord as ugly? Then why talk about the new plug? As I said this is all too freaky!

We could be seeing a whole knew movie here. "On A Clear Day You Can See--" 'A Hoover?!'

Alex Taber


Post# 84392 , Reply# 15   11/20/2009 at 19:26 (5,268 days old) by vintagehoover ()        

Now the title's back to 'Vacuum of the day'...what's going on here?!

Post# 84393 , Reply# 16   11/20/2009 at 19:30 (5,268 days old) by joe22 ()        

it is hoover *magic*

Post# 84399 , Reply# 17   11/20/2009 at 21:22 (5,268 days old) by air-waycharlie (USA)        
Hey.......

air-waycharlie's profile picture
Whenever I carry my Hoover 150 up or down the stairs, the headlight comes on, the cord disappears and bag inflates.

I've never thought a thing about it. I thought that was the way Hoover built it to run.

Sure, the noise is a nuisance and the inflated bag hits the railing, but, if that is the way Hoover intended it be.........so be it!

The ad just depicts what happens in real life.

Charlie W.


Post# 84401 , Reply# 18   11/20/2009 at 22:25 (5,268 days old) by crevicetool (GA )        
At least you DO carry your Hoover Upstairs....

Uh, uh....too much work for me! I only go DOWNstairs. That would be too much like doing cardio. For me it's elevator up. I will walk down though if I have to. When I do have to go upstairs under my own power, I have to take all my clothes off. The extra weight wears me out!

Hats off to you Charlie!

Rick


Post# 84412 , Reply# 19   11/21/2009 at 04:51 (5,268 days old) by thermokid (Casper, Wyoming)        
At Least you Do carry your Hoover Upstairs!!

Hey Rick! Can I help you carry your Hoover upstairs? :)


He He!! Ducks and runs!!


Post# 84417 , Reply# 20   11/21/2009 at 08:52 (5,267 days old) by a007kirbyman (--->> Originally My Mom <<--- (now Wisconsin))        
Inflated bag?!?!?!?!?!?

a007kirbyman's profile picture
You guys are all so silly, I can't believe you didn't think of it...


The bag was filled with helium!!! That's why she was smilin', it was 'light & easy' to carry!!!

hagd all

Bill


Post# 84610 , Reply# 21   11/24/2009 at 14:28 (5,264 days old) by caligula (Wallingford, Connecticut)        
Okay, what is going on here?

caligula's profile picture
Charles Richard is RIGHT, they have airbrushed all the cords out of the Hoover ads! This makes no sense to me what-so-ever! It is a vacuum cleaner for God sake, an electrical apliance, and it DID have a cord, so what is wrong with showing it?

Also, the toy in her hand, that looks stupid! Clearly, the way her hand is positioned indicates that she WAS holding the cord; but the fool who removed the cord, put that toy in her hand instead. As I said, stupid!

What was Hoover thinking?! Damn stupid if you ask me, but at least the problem of the One Fifty is solved. Thank goodness for that, at least it's not what I thought at first. That the eyes were going, or worse, that I was loosing my mind! No comment!

Alex Taber



Forum Index:       Other Forums:                      



Comes to the Rescue!

Woops, Time to Check the Bag!!!
Either you need to change your vacuum bag or you forgot to LOG-IN?

Discuss-O-MAT Log-In



New Members
Click Here To Sign Up.



                     


automaticwasher.org home
Discuss-o-Mat Forums
Vintage Brochures, Service and Owners Manuals
Fun Vintage Washer Ephemera
See It Wash!
Video Downloads
Audio Downloads
Picture of the Day
Patent of the Day
Photos of our Collections
The Old Aberdeen Farm
Vintage Service Manuals
Vintage washer/dryer/dishwasher to sell?
Technical/service questions?
Looking for Parts?
Website related questions?
Digital Millennium Copyright Act Policy
Our Privacy Policy