Thread Number: 5797
Hoover's New Handy-Dandy Corporate Name
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Post# 64490   3/31/2009 at 14:44 (5,497 days old) by eurekaprince (Montreal, Canada)        

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Guess what the geniuses at TTI have come up with for a corporate name for their Hoover North America Division?

Healthy Gain Investments, Inc.

Nifty, huh? Kind makes you want to go out and buy a Hoover to help make their investments healthy, doesn't it?

I now think they really need to dump the Hoover name altogether and just label all their vacs HGI, in plain black and white Helvetica letters. That has such a nice (snoooorrrreee) ring to it, huh?


Post# 64596 , Reply# 1   12/31/2069 at 18:00 (19,832 days old) by gottahaveahoove (Pittston, Pennsylvania, 18640)        
Why did the even BOTHER to

gottahaveahoove's profile picture
buy the little red logo?
We should all picket, boycott, or just bombard them with postcared reading,'Are you kidding me".


Post# 64601 , Reply# 2   4/1/2009 at 03:12 (5,497 days old) by vintagehoover ()        

Did some execs at TTI sit down for a meeting and say 'You know what Hoover's been missing for the last 100 years? A stupid corporate name!'

'Healthy Gain' sounds like something you'd wish a friend at Chinese New Year...


Post# 64627 , Reply# 3   4/1/2009 at 12:45 (5,496 days old) by eurekaprince (Montreal, Canada)        
"And I would like to wish all my Hoover-loving cousins.

eurekaprince's profile picture
a Happy and Healthy Gain Investment!"

Eureka-lover from Toronto


Post# 64635 , Reply# 4   4/1/2009 at 13:27 (5,496 days old) by vintagehoover ()        

Think how successful they could have been if success hadn't got in the way...

Post# 64655 , Reply# 5   4/1/2009 at 15:50 (5,496 days old) by ohio_tuec ()        
Hoover's New Corporate Name

I think a more appropriate name would be "Fook-Yoo America Trading Company." The whole thing is a disgrace. Eureka built a much nicer machine for their anniversary a few years ago with the model 1950 RetroVac, than TTI did last year with the Windtunnel and so-called "Convertible" which was just a rebadged Saavy.

Post# 64657 , Reply# 6   4/1/2009 at 16:23 (5,496 days old) by arh1953 ( River Park, in Port St. Lucie, Florida)        

arh1953's profile picture
The current holders of the great Hoover name have definitely soiled it roundly this time.

Post# 64765 , Reply# 7   4/2/2009 at 05:20 (5,496 days old) by kenmore81 (Warwick, RI)        
If I were to hit power-ball

kenmore81's profile picture
Id try and buy it and come back with the good old vacs Connie, Slim,Portable mabe even a power nozze option :~)even the spirit was a decent vac unless you had bad allergies lol.(anothe pipe-dream lol) but I would if I could. Would anyone but us buy them ya think?

Post# 64771 , Reply# 8   4/2/2009 at 09:14 (5,496 days old) by xraytech ()        

I love your idea, i would love to do that if I hit the Powerball too. first order of business is bring back the Convertibles and DAM's, both just slightly uptaded to keep current but still of all metal construction.

Post# 64848 , Reply# 9   4/3/2009 at 09:53 (5,495 days old) by kenmore81 (Warwick, RI)        
Yeah Sam!!!

kenmore81's profile picture
Thats what I mean...
Kenny


Post# 65009 , Reply# 10   4/4/2009 at 20:59 (5,493 days old) by rolls_rapide (-)        
What is it ...

...with modern day corporations' mania for rebranding?

One hundred years spent building up a brand name that is short, sweet, easily recognisable on buildings and appliances, and some stupid bastards wants to change it for long-winded irrelevant crap! TTI deserves to sink without trace for being so bloody stupid!

They did that with the UK's 'Royal Mail' - changed it to 'Consignia'. Nobody knew what it meant, so they changed it back again.

'British Steel' became 'Corus', 'BT Cellnet' became 'O2', and recently, UKTV satellite television channels have been rebranded - apparently by a bunch of immature clots.

It REALLY pisses me off.



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