Thread Number: 45861  /  Tag: Pre-1950 Vacuum Cleaners
Electrolux XX and XXX
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Post# 473662   10/14/2024 at 21:51 by electrolux137 (Los Angeles)        

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This past weekend I met a man whose grandfather worked for Electrolux for many years. He bought a box-full of memorabilia for me to look at.
 
One thing that stood out was this page from a 1941 issue of Electrolux News, clearing at least partly the mystery of the Model XX.
 
It was intended to be a lower-tier companion to the Model XXX and also to serve as a "bait and switch" to compel people who wanted a Model XX to spend more for the deluxe Model XXX.
 
(I'm sorry the scan is so lousy -- apparently the Vacuumland website down-samples images. The original is much clearer.)

 


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Post# 473668 , Reply# 1   10/15/2024 at 10:07 by Human (Pines of Carolina)        

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The art of the up-sell...

Post# 473669 , Reply# 2   10/15/2024 at 10:26 by Caligula (Wallingford, Connecticut)        
Great marketing pitch,

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I have both, but I prefer the XXX. As these were both prewar (May of 41)the best was yet to come with the postwar XXX and a myriad of attachments.

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Post# 473670 , Reply# 3   10/15/2024 at 10:36 by Caligula (Wallingford, Connecticut)        
What a goldmine the XXX was.

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Electrolux called it 'The Dirt Digger' and was the longest model in production, 1937-1954, (some say up to 1955.) As it was the high end model over the XX, was the lower when the LX came out in 1952.

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Post# 473672 , Reply# 4   10/15/2024 at 10:47 by Caligula (Wallingford, Connecticut)        
What a goldmine the XXX was.

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Electrolux called it 'The Dirt Digger.' It was the top of the line from 1937 till 1955 with the introduction of the LX.

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