Thread Number: 40304
/ Tag: Brand New Vacuum Cleaners
Any Aerus News? |
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Post# 428099   7/3/2020 at 21:32 (1,363 days old) by bagintheback (Flagstaff, Arizona)   |   | |
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I (regrettably) haven't kept up to date with the current vacuum industry recently, so perhaps I've missed something. I went to go look at the Aerus website, and I noticed their vacuum page has been completely removed. Now it's all about air purifiers. Plus, their Wikipedia page now says:
"In 2020 Aerus turned focus from making vacuum cleaners toward aerospace advancements." Is Aerus still in the vac biz? |
Post# 428111 , Reply# 1   7/3/2020 at 23:24 (1,363 days old) by myles_v (Fredericksburg, VA)   |   | |
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Nice to see you post! I noticed your YouTube videos were all taken down.
There was a similar post recently, it looks like there is still a site up for their floor care products but they don't seem to be doing all that great. www.aerusvacuums.com/Site/FloorCa... I have also noticed some cheap looking cordless machines branded as Aerus machines on sites like Allergy Buyers Club and Amazon, www.allergybuyersclub.com... Last I checked it is difficult to find a store that is still open near me, the last time I went to one was about two years ago. That store closed down two weeks after I visited it to buy bags and shampoo. Another store that I have been to in the last few years was the Richmond dealer ran by Ray Satterwhite (who doesn't seem to love the idea of collecting vacuum cleaners). No idea if the Richmond store is still open or not, the Aerus Vacuums website says that they are but they do tend to have a delay on showing when stores close. I know there is at least one collector who sells Aerus products, they claim that the company is doing fine but common sense tells me that the focus is not on the vacuum cleaners anymore. Their product line is outdated and overpriced, along with their sales model. As much as I like their vacuum cleaners, and as much nostalgia as many of us collectors may have for the brand, they just don't look like they are doing very well anymore. |
Post# 428193 , Reply# 5   7/5/2020 at 14:17 (1,362 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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Wouldn't that be an incredible vacuum innovation? It might even eliminate the need for filter purchases and everything. Yet they do nothing to the vacuums. It's almost like they have given up on vacuum design. |
Post# 428291 , Reply# 7   7/7/2020 at 22:16 (1,359 days old) by myles_v (Fredericksburg, VA)   |   | |
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Yep, selling the Electrolux name ruined them. It was around that time that they were selling a couple of machines on HSN, I think that could have helped their sales if they kept developing machines if only they stuck with the Electrolux name.
Consumers aren't buying $1000+ vacuum cleaners unless they're talked into it by a salesperson. I hate to say it but I can't blame them, my Miele was cheaper than the cheapest current new Aerus vacuum cleaner and it is better at cleaning, filtering, easier to use, and has more features. The build quality is nearly as good as an Aerus. Hell, just wanting variable speed control means one needs the top of the line Aerus, while other premium vacuum manufacturers put that in even their lowest end models. Even currently, Aerus stores are only successful if they try to sell their customers on the Electrolux name that they used to go by. I have never seen an Aerus store that didn't have Electrolux logos everywhere, no one recognizes the Aerus name and no one is spending over a grand for a brand they have never heard of. While mentioning the stores, it seems worth it to mention the outdated sales model. The company appears to be structured like a multilevel marketing scheme similar to Amway or Tupperware. These kinds of companies It makes sense for them to leave the vacuum cleaner market, they have lost nearly all legitimate brand recognition. |
Post# 428297 , Reply# 8   7/8/2020 at 08:16 (1,359 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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They absolutely should pursue that to build awareness and sales but Urso seems uninterested. |
Post# 428301 , Reply# 9   7/8/2020 at 09:01 (1,359 days old) by human (Pines of Carolina)   |   | |
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In addition to the significant name recognition handicap and grossly outdated sales model, Aerus has the same problem as Kirby in that their machines are so ridiculously reliable that they end up having to compete with their own used equipment.
Sure, it would be nice to have a brand new Aerus machine but there's no way I'd shell out that kind cash for one when nice, used ones can be had for next to nothing. As of yesterday, I own ten Electrolux vacuums—six canisters and four uprights (excessive, I know. I've got a problem). The newest one, acquired yesterday for a whole $3, is about 20 years old while the oldest two have passed the half-century mark. All of them will be running great well into the future and will doubtless outlast me. The crazy thing is I have less than a tenth the cost of one new Aerus tied up in all ten of my vintage Electroluxes, combined. Three were trash finds that cost me nothing, four of them cost me $10 or less apiece, and the remainder were in the $20-$25 range. Those that needed work were made whole for little or nothing. Sadly, Aerus is a 'dinosaur' brand. The meteor has struck, they have failed to adapt and the die-off has begun. The rats are taking over and the revolution will not be televised. |
Post# 428304 , Reply# 10   7/8/2020 at 09:56 (1,359 days old) by dysonman1 (the county)   |   | |
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People see things differently. In my vacuum store, I sell Aerus Electrolux. I don't sell the air purifiers or the water treatment stuff. Just the vacuums. I sold a Classic canister (my favorite) to a woman who came to see the Vacuum Museum. I told her what absolute junk shark vacuums are, and she said "I've had five of them in the past 15 years. All together I spent more than a thousand dollars on sharks". Her fifth shark was on its last legs. I showed her the old Electrolux vacuums, and then the new ones as they are up front, close to the door. I demonstrated it to her and she bought it. I said "no more junk for you. sharks belong in the water". It's not hard to sell a good quality vacuum with a five year warranty - you just have to show it. I also carry the HEPA cloth disposable Electrolux bags to help the motors live their longest.
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Post# 428309 , Reply# 11   7/8/2020 at 11:49 (1,359 days old) by human (Pines of Carolina)   |   | |
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Yes, you definitely have an advantage with the museum in that you can help the customer make a visual connection between the legacy machines and the new ones. The last time I was in an Aerus shop, when I got the cord and handle assembly replaced on my Genesis LXe under the decade-old factory recall, their idea of making a connection to the past was using a gutted 1205 as a combination planter and door stop at the front door.
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Post# 428323 , Reply# 12   7/8/2020 at 17:16 (1,358 days old) by ralph123 (Little Rock, AR)   |   | |
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Hello Tom, Congratulations on the sale. Do you know whether Aerus/Lux plans to continue to produce vacuums? I agree they make quality vacuums. Thanks. |
Post# 428366 , Reply# 13   7/9/2020 at 15:57 (1,358 days old) by myles_v (Fredericksburg, VA)   |   | |
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I agree that selling the quality of the machine is the way to do it, but as @human mentioned there is the issue of competing with vintage models of the same brand. With so little changes being made to the machines themselves, there's little need for most consumers to ever replace them. I personally like Aerus Electrolux machines quite a bit, but they look outdated to many consumers because the designs are quite old.
Also, you're the perfect person to sell those machines. I doubt very many of their dealers have people who are as fit to sell them as you are, which is likely hurting the company as a whole. I am curious, have you heard anything about them exiting the vacuum market or winding down vacuum production? I doubt they'd tell many dealers until just before the end, but I am curious about any rumors you may have heard from them. |
Post# 428709 , Reply# 14   7/17/2020 at 11:20 (1,350 days old) by dysonman1 (the county)   |   | |
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Post# 428710 , Reply# 15   7/17/2020 at 11:43 (1,350 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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Are you serious dysonman1? You wouldn't be cruel enough to tease us like that, would you? Now I AM excited. |
Post# 428721 , Reply# 16   7/17/2020 at 17:05 (1,349 days old) by dysonman1 (the county)   |   | |
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Post# 428731 , Reply# 17   7/18/2020 at 11:48 (1,349 days old) by vacuumdevil (Vacuum Hell )   |   | |
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Post# 428743 , Reply# 18   7/18/2020 at 19:49 (1,348 days old) by beagledad (Florida)   |   | |
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Yes they need to get the Electrolux name back on the vacuums. That is the dumbest thing they could have done. They can keep Aerus on the other products. |
Post# 428764 , Reply# 24   7/19/2020 at 16:47 (1,347 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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*The above should have read Lux International AG |
Post# 428781 , Reply# 28   7/20/2020 at 05:08 (1,347 days old) by Mike811 (Finland)   |   | |
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For some reason Australian Sauber Excellence (Lux Guardian Platinum) uses Sebo ET-1 ph. It's much quieter what I have seen in youtube compared to the US-version ph. Then again EU-version has different ph and now they have brand new design ph. |
Post# 428797 , Reply# 30   7/20/2020 at 11:06 (1,347 days old) by Thevacomaticiec (Bathurst New Brunswick Canada )   |   | |
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Post# 428833 , Reply# 33   7/20/2020 at 20:39 (1,346 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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You could use it but you would have to import Lux International's hose and wand system. I just don't like it. It looks mismatched. The shiny black cover on the power nozzle doesn't go with the machine. From an aesthetic point of view, it just clashes to me. As I said earlier, Aerus needs to improve the bristles on their brush roll. |
Post# 428877 , Reply# 34   7/21/2020 at 20:06 (1,345 days old) by countryguy (Astorville, ON, Canada)   |   | |
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Brian,
I have a Guardian Platinum and have always disliked the bulky gas pump style hose handle that Aerus has used. I find even with the green roller brush that the power nozzle is less effective that many others. The power nozzle on my Filter Queen grooms the carpet better than the Guardian nozzle. I wish we could get the hose, wand and power nozzle like the one you have. Gary |
Post# 428884 , Reply# 35   7/21/2020 at 22:09 (1,345 days old) by myles_v (Fredericksburg, VA)   |   | |
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That is great news, I'm looking forward to seeing what is in store for them.
As someone else mentioned, it would be awesome if they got the Electrolux name back and it would make sense since Electrolux Group has pulled out of the US vacuum market. Perhaps some arrangement could be made so that Electrolux Group could continue using the brand for larger appliances as they are currently while Aerus uses it for floor care products. Over than the name, I hope to see some innovation soon rather than them just dressing up the existing models. Consumers often want gimmicky features, giving the average consumer what they want is what determines the fate of a company. They were once great at doing this, such as with the "automatic" canister vacs that popped out the bag once it was full. It provided little true benefit to the user, but it was a novelty that drew customers in and convinced them to buy it. Their current models have been solid vacuums but they lack the gimmicks that draw many people in. |
Post# 428904 , Reply# 37   7/22/2020 at 09:02 (1,345 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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I'd be curious to know what you think the Guardian Platinum's power nozzle needs. Do you think it needs a more powerful motor to turn the brush roll? Do you think it needs longer bristles, stiffer bristles, more dense bristles, or some combination of those? |
Post# 428911 , Reply# 41   7/22/2020 at 11:48 (1,345 days old) by Kloveland (Tulsa)   |   | |
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Post# 428960 , Reply# 42   7/23/2020 at 12:44 (1,344 days old) by Marks_here (_._)   |   | |
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Post# 428980 , Reply# 43   7/23/2020 at 19:50 (1,343 days old) by n0oxy (Saint Louis Missouri, United States)   |   | |
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What is most important is good quality and good cleaning performance, I say skip the gimmicks, it's just more things that can fail on the machine, the Classic is a tried and true design, nothing fancy but it cleans well and that's what matters. Usually the gimmick features require a circuit board which can fail. Mike |
Post# 428992 , Reply# 44   7/24/2020 at 08:28 (1,343 days old) by mark40511 (Lexington, KY)   |   | |
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Post# 428999 , Reply# 45   7/24/2020 at 11:58 (1,343 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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I forgot to include this one earlier. They rip Kirby big time in this one. I must admit, compared to most uprights at the time, if I had seen this, I would definitely have wanted it instead. |
Post# 429022 , Reply# 49   7/25/2020 at 00:13 (1,342 days old) by Kirbysthebest (Midwest)   |   | |
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I wasn't stating that in regards to you, or your post, just the poor practice in general. |
Post# 429029 , Reply# 50   7/25/2020 at 10:35 (1,342 days old) by human (Pines of Carolina)   |   | |
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That is a pretty humorous ad, in a lowest common denominator sort of way. Its rhetorical approach is more commonly employed in those dial-the-800-number ads for some sort of wonder gadget selling for $19.95 with the inevitable "But wait! There's more!" Any way you slice it, it's definitely an artifact of its time.
As an owner of both of the machines featured in that ad, I can attest that all the points it makes are completely valid. The Electrolux Discovery style upright is considerably easier to use. I always end up feeling more like that Kirby user in the ad. No matter how I try, I can never manage to replicate the ease with which the Kirby salesman reconfigured the Classic Omega I saw demonstrated in our living room when I was about ten years old. So although I have multiple sets of hoses and attachments for my Kirbys, I use those machines pretty much exclusively as uprights—when I use them at all. Honestly a Kirby comes out only when I feel the desire to play with a Kirby. For ease of use, I more consistently reach for an Electrolux. For small, quick jobs, I gab my Discovery II or my recently acquired Epic 3500SR because I can just unwind the cord, plug it in and go. For a bigger job, I'm more apt to take a minute or two to assemble a canister since I don't keep hoses hooked up on them. Although the Electrolux uprights are extremely well balanced, it's nice not having to support their weight on longer vacuuming jobs. |
Post# 429046 , Reply# 51   7/25/2020 at 19:02 (1,341 days old) by Air-WayCharlie (USA)   |   | |
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IMO, when Electrolux came out with the two motored upright they had a definite winner. It is so easy to go from carpeted floors to non-carpeted floors with decent suction. Also, it is VERY easy to use the hose and attachments.
When the hoses for the uprights became electrified the vacuum was even better. You can add the Sidekick and take care of furniture, stairs and car interiors. Arguably, the powered Sidekick can out perform the Kirby turbo tool. The "rug rat", version is fairly good but just listen to it scream when attached to an Electrolux upright or canister. Like Human I own, (or have owned), many Kirbys and Luxes. I have the current Aerus upright and really like it. My favorite go to Kirby is a G-3 that was rebuilt by Kirby. There is something about the Kirby design from the beginning to now that is very pleasing to the eye. The polished metal finish with nice accent colors differing in the years of production is kitchy while functional for large carpeted areas. Again, like Human, for ease of use I grab the Aerus upright or my SEBO Felix. That we all have personal favorites for different reasons just makes us "human". This post was last edited 07/25/2020 at 21:57 |
Post# 429091 , Reply# 54   7/26/2020 at 23:22 (1,340 days old) by myles_v (Fredericksburg, VA)   |   | |
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I absolutely agree, the two motor upright is by far my favorite design that Electrolux/Aerus has. If they would update and mass market it then they'd have a winner. It's wonderful as it is of course, but most average consumers completely overlook it due to its outdated appearance. I love finding old ones to clean up and sell or give to friends because they're just so foolproof and effective, but every single person I've given one to has commented on the old boxy look. One friend of mine actually calls them Brady Bunch vacuums. I love the look, it's nostalgic for me, but it's not the popular opinion with consumers.
Lower the price, add some gimmick for hard floors, dress it up a bit, then plaster it all over Amazon. They could push the Sidekick option, maybe add an electric stretch hose onboard like the Shark Powered Lift Away models. I know this won't happen, but I can dream I suppose. The vacuum industry is dying for a middle-market bagged vacuum to compete with Shark. Many people are becoming disgruntled with bagless vacs, but there are very few bagged vacuums between $100 and $500, and none of those mid-range bagged vacs are in major stores. |
Post# 429297 , Reply# 55   7/30/2020 at 21:20 (1,336 days old) by funeraldirector (Boston)   |   | |
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We have seen this before but not in the Lux International color. Brian CLICK HERE TO GO TO funeraldirector's LINK |
Post# 453233 , Reply# 56   6/1/2022 at 19:00 (665 days old) by Paul (USA)   |   | |
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Has Aerus unveiled its new floor & surface product manufacturing and sales approach yet? If so, what is it? |
Post# 453337 , Reply# 59   6/4/2022 at 23:49 (662 days old) by luxlife (Under a Pecan Tree)   |   | |
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Well, how much of it do you know to be false??? The signs are hard to ignore, especially when Aerus Sidekicks and power nozzles are labeled with “made in P.R.O.C.” |
Post# 453342 , Reply# 60   6/5/2022 at 09:13 (662 days old) by Dysonman1 (the county)   |   | |
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Aerus contracts with Nationwide in New York for the upright. The Lite uprights are just Riccars with an Aerus label. Nationwide makes a wonderful copy of the Aerus classic right now. It eliminates the switch rocker arm problems. I can absolutely see the legacy and classic being made in the same factory.
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Post# 453777 , Reply# 61   6/13/2022 at 12:28 (654 days old) by panasonicvac (Northern Utah)   |   | |
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Post# 453787 , Reply# 62   6/13/2022 at 23:04 (653 days old) by Gabowenjr (tampa fl)   |   | |
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The legacy and classic are still made by aerus. They are not sub contracted out for manufacture. |
Post# 453799 , Reply# 63   6/14/2022 at 12:27 (653 days old) by panasonicvac (Northern Utah)   |   | |
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