Thread Number: 38846  /  Tag: 80s/90s Vacuum Cleaners
Hoover Flight Promotion
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Post# 412631   8/12/2019 at 11:23 (1,717 days old) by scottg (Bethlehem, pa)        

Hi All!

This popped up in my feed today. Being from the US, I don’t think that I was aware of this promotion. Really interesting if you’re not familiar with the promo..

Scott


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Post# 412632 , Reply# 1   8/12/2019 at 11:32 (1,717 days old) by KirbyClassicIII (Milwaukie, Oregon)        
scottg

kirbyclassiciii's profile picture
That "Free Flights" promotion proved to be Hoover UK's undoing... it caused this subsidiary to lose so much money that the rights to the Hoover name outside of the US/Canada wound up being sold to a company called Candy.

~Ben


Post# 412633 , Reply# 2   8/12/2019 at 11:38 (1,717 days old) by gottahaveahoove (Pittston, Pennsylvania, 18640)        
yes. Heads ROLLED

gottahaveahoove's profile picture
over this. IT WAS A SHAME!

Post# 412634 , Reply# 3   8/12/2019 at 11:53 (1,717 days old) by Rowdy141 (United Kingdom)        

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It was intended to promote the high-end, top-of-the-range, expensive Hoovers only. You needed to spend a minimum amount to qualify for Free-Flights.

The vacuum shop I was browsing at that time, said they'd add whatever amount I needed to the listed Retail Price of any model, so I'd qualify for free flights.

People already intending to fly to America on holiday, were snapping-up Hoovers, saving a fortune on flights they already wanted, and getting a new Hoover, or six!



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