Sweden’s Electrolux + China’s Midea = Germany’s AEG in China

Just read an old press release from March 2018 that says that Electrolux and Midea have agreed to create a joint venture to bring AEG-branded products to the Chinese market. Must have been part of a package deal that sold the North American Eureka division to Midea.

I imagine this means that a consumer in Shanghai will be able to buy an Electrolux UltraOne canister vacuum branded as AEG but made at a Midea plant. Which may mean that North American consumers will be offered Electrolux UltraOnes made in China at a Midea plant. Or maybe we’ll see UltraOnes from China branded as Eureka.

This is getting far too confusing for me. :-D

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Post# 396322 8/6/2018 at 12:22 (2,083 days old) by eurekaprince (Montreal, Canada)
Checkrate/Likes Just read an old press release from March 2018 that says that Electrolux and Midea have agreed to create a joint venture to bring AEG-branded products to the Chinese market. Must have been part of a package deal that sold the North American Eureka division to Midea. I imagine this means that a consumer in Shanghai will be able to buy an Electrolux UltraOne canister vacuum branded as AEG but made at a Midea plant. Which may mean that North American consumers will be offered Electrolux UltraOnes made in China at a Midea plant. Or maybe we’ll see UltraOnes from China branded as Eureka. This is getting far too confusing for me. :-D CLICK HERE TO GO TO eurekaprince's LINK