Thread Number: 35592  /  Tag: Recent Vacuum Cleaners from past 20 years
Time To Start Over?; Is Badge-Engineering Bad For Vacuums
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Post# 382422   12/9/2017 at 19:21 (311 days old) by thecarolinaguy (Carolina)        

I got locked out of my old account. So I'm starting fresh. Asking a simple question, do you think badge-engineering is bad for vacuums? I know it's bad for American cars.




Post# 382459 , Reply# 1   12/10/2017 at 12:35 (311 days old) by josh (Forest Park, IL & Spring Grove, IL)        

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I think it's bad when a previous high quality brand suddenly has their name on lower quality machines, or a different style of machine. For example, TTI badging plastic Hoovers as Royals. It degrades the name and the image people have of the company.

Sometimes rebranding takes away the nostalgia and history of a machine as well. Darn it, those Sanitaires are Eurekas!


Post# 382465 , Reply# 2   12/10/2017 at 17:03 (311 days old) by rvarley (Oregon)        

Seems kind of pointless to have two different names for pretty much the same vacuum - looking at you Tacony. I have 2 of them and even I sometimes can't remember if they are Simplicity or Riccar.




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