Thread Number: 24031
Euro Lux model list (Lux France) 		[Down to Last]

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Post# 268943   2/22/2014 at 12:05 (3,708 days old) by whirlpolf ()        

Attention Lux owners in the EU, Lux France features an online shop even for archived products (at least for parts and accessories).

Unfortunately, they will only deliver to France and its associated regions. All other owners are asked to inquire at their respective local dependencies (and those are known for being way more reluctant to come up with the older stuff we want).

But even so, for all who might be interested it is a nice line-up of the models.


CLICK HERE TO GO TO whirlpolf's LINK
Post# 269069 , Reply# 1   2/23/2014 at 07:38 (3,707 days old) by Collector2 (Moose Jaw, Sk)        

collector2's profile picture
Great information. Thanks for the link Joe.


Post# 269142 , Reply# 2   2/23/2014 at 22:59 (3,706 days old) by kevin (Livonia)        

Thanks for posting the link, Joe. I am not familiar with Lux France or other Lux International subsidiaries. Here is a bit of Electrolux's formation and continuing development: It had its beginnings in 1901 as AB Lux which made outdoor kerosene lamps. In December 1912 Axel Wenner-Gren signed a contract with AB Lux to serve as general agent in Germany with the expectation of selling 500 of the new Lux I vacuum cleaners, which had been a joint manufacturing venture of AB Lux and Elektromkeansika AB. The latter had developed the Lux I's universal motor which could either run on alternating current or direct current.

While sales of the Lux I went well for Mr. Wenner-Gren, he envisioned a lighter-weight portable cleaner as an even better sell. He pitched his idea to Sven Carlstedt, the founder of Elektromkeansika AB and to AB Lux. When the latter was not interested in his idea he founded his own company in 1915, Svenska Elektron AB (later Finans AB Svetro). He and Mr. Carlstedt developed the smaller cleaner and sold it under the Elektron name with great success.

On October 30, 1916, Wenner-Gren bought a major block of stock in Elekromkeansika at which time Wenner-Gren became a member of its board, and Carlstedt joined Elektron’s board. Sometime later, after considering the purchase of property for building their own manufacturing plant, the two sought a partnership with AB Lux, who had an ample production capacity. They brokered a 10-year agreement with which afforded Svenska Elektron the sole sales rights of AB Lux vacuum cleaners under the condition that it purchase all its air purifiers/cleaners from them and market them as manufactured by Lux.

In 1918 an cooperative agreement between Elektron and Lux was signed which included the following criteria: Lux was to take over operations of Svenska Elektron, increasing its share capital from SEK 3 million to SEK 4 million; and Svenska Elektron, which had previously bought Elektromekaniska, was to buy 49% of the shares of AB Lux. Wenner-Gren and Carlstedt are elected to the board of Lux. Wenner-Gren was appointed CEO and Carlstedt was appointed technical director.

On August 29, 1919, Elektromekaniska AB changed its name to AB Elektro-Lux at its annual general meeting; synthesizing the names Elektromekaniska and Lux. Initially, it was purely a sales company. In autumn 1919, sales companies were established in Denmark, the Netherlands, Switzerland and France. The company also sold products in the United Kingdom and Norway. Demand for the new Elektrolux vacuum cleaners was tremendous. In 1919, 572 cleaners were sold in France, 442 in Denmark and 472 in the UK.

1921 saw the launch of the new Model V which was the first to carry the Elektro-Lux name and logo. Profit margins were successful in Sweden and beyond; including the United States of America where the newly-established Electrolux Corporation USA began operations in 1924. Following the new overseas division came the opening of plants in Tempelhof in Berlin, Germany (1926); Luton, England and Courbevoie (a commune in Paris), France (1927). Not long after came the first American contract for the Model XII in 1931; awarded to a sewing machine firm in Cleveland, Ohio. That same year Electrolux Canada Limited was incorporated.

The growth of the customer base in the United States soon led to the establishment of its own plant in Old Greenwich, Connecticut in 1933. The optimism of Electrolux in their continued American success was evident due to the fact that the plant's opening occurred during the weak economy of the Great Depression.
The Canadian manufacturing plant in Montreal opened in 1934.

Mr. Wenner-Gren resigned from all his Swedish commitments and moves to the Bahamas in 1939.

Electrolux enjoyed continual growth from that period until 1968 when the Electrolux Group (formerly AB Electrolux) divested itself of its 39% minor interest in Electrolux Corporation USA and Electrolux Canada Limited by selling them to Consolidated Foods; making it the new majority stock holder. While this marked the end of an era, it also marked the beginning of a new one. Consolidated retained the Electrolux name and continued to manufacture the quality cleaning products to which Americans had grown accustomed. In fact, a second manufacturing plant was opened in Bristol, Virginia in 1970 and some of Electrolux Corporation USA's best cleaners were produced in subsequent years. Somewhere around this time Canada closed its Montreal plant (although its executive offices remained there) and opened manufacturing plants in Pointe Claire, Quebec and Brockville, Ontario.

As time continued to run its course more changes would occur in the structure of Electrolux. On October 4, 1987, Canada and the United States reached a free-trade agreement which was signed by the leadership of both countries on January 2, 1988. The agreement phased out a wide range of trade restrictions in stages over a ten-year period. This allowed Electrolux Corporation USA to market and sell its machines in Canada without incurring trade costs which forced the closing of Electrolux Canada Limited's manufacturing plants and the merging of the two companies in the late 1980s. U. S. machines were then marketed and sold in Canada, but customers disliked the weightier U. S. machines (namely the Grand Marquise and Legacy) which led to a major drop in sales. That prompted the manufacture of the Diplomat series, which was similar in weight and design to the former Canadian models.

About ten years later, The von der Becke-Family acquired the Lux division from the Electrolux Group of Sweden; ending the 79-year-old company partnership.

Then, in 2000, the CEO of Electrolux Corporation USA sold the Electrolux name back to Electrolux Group of Sweden. As a result, the new Electrolux North America came into being which allowed it to take advantage of brand familiarity in the United States (albeit it was on an unfamiliar product design and different entity). Electrolux Group hadn't reentered the U. S. market, however. That had been done in 1974 with the buyout of the Eureka company. Among other appliances, Electrolux Group's North America division in Charlotte, NC manufactures four vacuum cleaner brands: Electrolux, Eureka (Greek word for 'I found it'), Sanitaire, and Electrolux Central Vacuum Systems (formerly known as Beam).

When the Electrolux name was sold back to the Electrolux Group of Sweden, the former Electrolux Corporation USA became Aerus (the Greek word for air) which interestingly connected to back to earlier years when its vacuum cleaners were knowns as 'cleaner and air purifiers'. It also reached out to its future marketing of air purifiers for rooms.

The Electrolux Name Game:

1901 - AB (Aktiebolaget--'company'; 'corporation') Lux; since 1998 Lux International

1910 - Elektromekaniska AB is organized

1915 - AB Svenska Elektron becomes parent company of Elektromekaniska

1919 - Agreement made with Elektromekaniska AB and AB Lux for vacuum cleaner sales &
marketing; August 29 - Elektromekaniska AB becomes AB Elektro-Lux by vote at its annual general
meeting (documentation of the spelling change to Elektrolux has not been located)

1924 - Electrolux Corporation USA begins operations

1931 - Electrolux Canada Limited begins operations

1957 - AB Elektrolux changes spelling to AB Electrolux

1968 - Electrolux Corporation USA and Electrolux Canada Limited are sold to Consolidated Foods Corp.

Late 1980s - Electrolux Canada Limited merges with Electrolux Corporation USA

1998 - Lux International of Switzerland becomes independent from Electrolux Group of Sweden.

2000 - Electrolux Group of Sweden buys back 'Electrolux' name from Electrolux Corporation USA;
Electrolux North America is formed--manufacturers of Electrolux, Eureka, Sanitaire, and Electrolux
Central Vacuuming Systems
Electrolux Corporation USA is renamed 'Aerus' LLC (Limited Liability Company)


^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^


Regarding Lux International's marketing and sales around the world: How cool is it to think that if you own an Aerus Guardian Platinum, you use a machine that is almost identical to the Lux Intelligence which is sold in many different overseas countries!

FYI ... here is Lux International's "Around the World" hyperlink that lists all its subsidiaries with their contact information and web addresses (see scroll box towards bottom of page for selections):

www.luxinternational.com/around_t...

Here is Electrolux Group's history timeline:

group.electrolux.com/en/category/...

Here is Electrolux Group's 'Founding an International Company' hyperlink (including info. on A. L. Wenner-Gren):

group.electrolux.com/en/founding-...











Post# 269341 , Reply# 3   2/25/2014 at 05:11 (3,705 days old) by uksausage (eastbourne east sussex UK)        
Bugger me thought this was Hoover

I always thought it was only that had their name on this vacuum


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