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Thread Number: 22064
Looking for Sales Pitch information on Interstate Compact Vacuum from 1950's |
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| Post# 247454 , Reply# 1 8/24/2013 at 09:08 (3,890 days old) by super-sweeper (KSSRC Refurbishment Center) | ||
One pitch they used... They would tell you to go get your "Old" vacuum cleaner, and to vacuum an area of the rug. They would than vacuum over the same area with the new cleaner they're trying to sell- In your case, The Compact. Then they would open the lid and show you "What your vacuum left behind", Implying that the Compact was the better, more efficient cleaner (If you had a HOOVER at the time, The Compact sale was pointless, Straight Suction (The act of only cleaning rugs with suction, and no revolving brush) could never come close to the Triple-Action HOOVER. They used this pitch for about any vacuum out there, as the last vacuum used will always be the winner.
Below is an add for the Compact vacuum cleaner, Found on Charles Lester's Wonderful Website: -Alex. 
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| Post# 247467 , Reply# 2 8/24/2013 at 10:51 (3,890 days old) by dysonman1 (the county) | ||
There WAS a manual, written for the salesman, which gave Word for Word directions on what to say and do to sell a Compact C-4 (the model you pictured). Excellent book. I've read it many times. The very best advice, from the Compact salesman's guide is this (I use these exact words every time I sell a vacuum):
We sell a Cleaner Home, in Less Time, and With Less Effort. If you can convince someone that buying whatever vacuum you're selling will guarantee them a Cleaner Home (who doesn't want that?), in Less Time (again, time is everything today to people), and with Less Effort (appeals to the lazy streak in everyone) - you can sell any vacuum cleaner you like. 
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| Post# 247470 , Reply# 3 8/24/2013 at 11:37 (3,890 days old) by suckolux (Yuba City, CA) | ||
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| Post# 247476 , Reply# 4 8/24/2013 at 12:03 (3,890 days old) by blueape () | ||
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dysonman1 is there anywhere I can get a copy of the manual? | ||
| Post# 247508 , Reply# 5 8/24/2013 at 15:44 (3,890 days old) by dysonman1 (the county) | ||
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| Post# 247515 , Reply# 6 8/24/2013 at 17:36 (3,890 days old) by floor-a-matic (somewhere) | ||
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Here's my 1985 CXL; so I'm guessing the sales tactics were the same like now? 
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| Post# 247545 , Reply# 7 8/24/2013 at 20:09 (3,889 days old) by danemodsandy () | ||
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Funny.... ....To hear your family's Compact was called The Green Pig. My TriStar CXL, which is essentially the same vacuum with some updates, is named Arnold, after Arnold Ziffel, the pig on "Green Acres." | ||
| Post# 247558 , Reply# 8 8/24/2013 at 23:03 (3,889 days old) by PoconoVacMan (Northeast Pennsylvania) | ||
Sandy,  | ||
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