Thread Number: 20180
Feedback for my Kirby Demo. |
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Post# 226018   4/1/2013 at 18:55 (4,040 days old) by caligula (Wallingford, Connecticut)   |   | |
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Hi whirlpolf. Thanks for the comments. Selling Kirby's was job I loved, glad to know it hasn't changed. Please share whatever stories you want on this thread.
As for the demo, I'm not going into the objections, those are for another thread, in this case John will open his wallet as soon as I show him the price, because they are indeed dazzled. Alex Taber. This post was last edited 04/01/2013 at 23:56 |
Post# 226022 , Reply# 1   4/1/2013 at 19:21 (4,040 days old) by caligula (Wallingford, Connecticut)   |   | |
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Post# 226071 , Reply# 4   4/2/2013 at 07:05 (4,039 days old) by caligula (Wallingford, Connecticut)   |   | |
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Post# 226227 , Reply# 6   4/3/2013 at 07:04 (4,038 days old) by jfalberti (Visalia, CA)   |   | |
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Post# 226288 , Reply# 8   4/3/2013 at 14:24 (4,038 days old) by caligula (Wallingford, Connecticut)   |   | |
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In answer to the question yes! John will show no objections. A number of my demo's were that way, and I'm following the comments I used and trained my people to use.
This was prompted my a member who wanted to know the demo. As for objections, and so on, that's a great idea, and should be on a seperate thread, please feel free to strt one and I'll ad to it. But as I said at the start of that thread, if you follow the pattern, and show need, the Kirby will sell itself. 90% of my sales were cash, and 80% of my demo's were sales. Alex Taber. |
Post# 226302 , Reply# 11   4/3/2013 at 15:25 (4,038 days old) by whirlpolf ()   |   | |
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something kept telling me "has not been posted yet". Webmasters please delete the double-post. |
Post# 226303 , Reply# 12   4/3/2013 at 15:36 (4,038 days old) by caligula (Wallingford, Connecticut)   |   | |
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Post# 226307 , Reply# 13   4/3/2013 at 15:53 (4,038 days old) by caligula (Wallingford, Connecticut)   |   | |
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Post# 228039 , Reply# 14   4/11/2013 at 23:04 (4,030 days old) by caligula (Wallingford, Connecticut)   |   | |
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Thanks for the nice remaks. What I wrote about was a way of life to the Kirby dealers. The models were the Kirby Classic around 1970, the Classic Omega around 1974, the Classic 111 1976, and the Tradition of 1979. That's the reason the Kirby your mom got in the 70's and the demo you saw from the 20 year old, were so different. Back in those days there were men like Adrian E. Budlong Jr. (President and C.E.O. of Kirby) and Peter B. Menke, another of the top brass. They ruled Kirby with an iron fist, and made sure the demo followed the standards James B. Kirby designed. Unfortunately, as the years went on, not all dealers were trained as I was, or as I went on to train my people. Then, there are also salesman who simply don't care.
I believed in Kirby, if I didn't I would never have sold them. Personally, I still like the old models, and try to follow the history of the machines like the one your mom had. Alex Taber. |
Post# 228077 , Reply# 15   4/12/2013 at 09:31 (4,029 days old) by caligula (Wallingford, Connecticut)   |   | |
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I don't plan on deleting anything you post. You made a very good point about how the demo was back when I was training, and today. It's all a matter of interest. The 20 year old you spoke of could care less, to him it was a job, sell the Kirby, get that commision. For my trainees and I, there was one objective here, to help the prospects have a machine that did the job right!
I welcome all thoughts, ideas and comments. Thanks again, Alex Taber. |
Post# 228411 , Reply# 18   4/14/2013 at 20:39 (4,027 days old) by caligula (Wallingford, Connecticut)   |   | |
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Thank's for the kind words, but when I was selling for Kirby, it was a group effort. There were 3 ways to get in the home. 1. The old fashioned knocking on doors and asking if they wanted to see the Kirby. 2. The appointment booked in the office based on a lead. 3. The person who called requesting a demo. Even when I was selling Kirby's, door knocking was on it's way out. That really bugged people, so we simply told them about our product, rarely did we get in. The bread and butter was the referal, commonly called the lead. John and Mary in my demo were so impressed that I got names. Her sister, hairdresser, several friends from her bridge club, John's boss, his golf buddies, their parish Priest, and so on.
Part of it was that I was polite in the home, but friendly. I told them what was true, backed it up with test pads, and was honest. If I needed it, there was my 'proof book' with documentation that what I said was true. I was porfessional and they knew it. They had already had a call from the branch office, knew who would be there, and that I was represented by our company. As I said, the person setting that appointment screened the customer. A couple who were not working, or lived in an unsavory neighborhood, the appointment was not booked. Thanks to the office there was rarely a wild goose chase, and the "I can't afford that" was usually a line. Financing was available, ranging from 90 days same as cash, to a 36 month plan. Add to this, Kirby is a popular brand, so if Mary had talked to the lady across the street and said over coffee "I'm going to have a salesman from Kirby here tomorrow night" the responce might well be "my mother has one and they're fantastic!" Doing a thread of my demo was anything but easy. The reason I did it in installments was to let me talk it out before writing. As I said I did this from memory and missed a few minor points that I fit in at the end, like the cord being 32 feet long, that should have been part of the power plant. Certain feedback from the prospects altered it somewhat, but gennerally it was a canned speach, and yet, the top brass at Kirby wanted all of us to personalize it so it didn't sound canned. And that was the reason for my training the sales staff. They needed to learn the machine, how one part fed into the other. Every salesman began the same way, showing it to their parents, brother, neighbor and so on. That was their break in weekend, and it was known that they were expected to try to sell it if possible. For me, it was far more than a job. I was showing a product I believed in, and was able to make the love of vacuum cleaners the center of that. The icing on the cake was when I got a trade-in like Mary's Filtex, my manager let me keep it. If I was not living deep in the back woods of Pa. I very well might get back into Kirby, however, I've had my day in the sun. Alex Taber. |