Eureka Logo History (Again)

Hi there Ben,

For discussion sake, we can call the Eureka logo that had the curvey "E" the symbol most connected with the Eureka Williams Company. When Sweden's Electrolux bought Eureka Williams in 1974, the company name was changed to "The Eureka Company" - you can see the change on the nameplate of any Eureka vac. It took the new owners a few years to develop a new logo-type for the name without the curvey "E". I imagine what you are seeing in this 1981 Gimbel's ad is the transitionary period where some parts took on the new graphic while combined with older parts as the company used up the old material. So that upright may well have had the Eureka Williams graphic on the Dial-A-Nap plate, but the bag had the Electrolux/Eureka new lettering style.

It's interesting to note that the new Electrolux lettering for "EUREKA" began as a straight vertical typeface, and later on they slanted the letters - the transition was complete by the time the Bravo and Victory uprights were introduced.


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Post# 168308 2/4/2012 at 18:30 (4,457 days old) by KirbyClassicIII (Milwaukie, Oregon)
Checkrate/Likes I was performing a Google News Archives search on "Eureka canister" and one of the results I found was: A Eureka 1428DT upright has the post-1974 logo on the bag but still has the pre-1974 logo on the main unit. I suspect this uses the 3.5 or 4 amp "blender" vertical motor. The two canisters - the 3710 and the 671 Roto-Matic Power-Team - still bear the pre-1974 logo. The particular newspaper article in the link is dated October 15, 1981, for your convenience. I'd like to break down what Eureka model series was used in terms of product quality: economy, step-up, mid-range and top-of-the-line. All Eureka uprights of the '70s-'80s used vertically-mounted motors; the economy and step-up units used what some of you describe as "blender" motors (generally 4 amps or less), while those in the mid-range and TOL use the "pancake" motors (generally 5 amps or greater). ~Ben CLICK HERE TO GO TO KirbyClassicIII's LINK

Post# 168329 , Reply# 1 2/4/2012 at 22:09 (4,457 days old) by eurekaprince (Montreal, Canada)
Checkrate/Likes Hi there Ben, For discussion sake, we can call the Eureka logo that had the curvey "E" the symbol most connected with the Eureka Williams Company. When Sweden's Electrolux bought Eureka Williams in 1974, the company name was changed to "The Eureka Company" - you can see the change on the nameplate of any Eureka vac. It took the new owners a few years to develop a new logo-type for the name without the curvey "E". I imagine what you are seeing in this 1981 Gimbel's ad is the transitionary period where some parts took on the new graphic while combined with older parts as the company used up the old material. So that upright may well have had the Eureka Williams graphic on the Dial-A-Nap plate, but the bag had the Electrolux/Eureka new lettering style. It's interesting to note that the new Electrolux lettering for "EUREKA" began as a straight vertical typeface, and later on they slanted the letters - the transition was complete by the time the Bravo and Victory uprights were introduced.

Post# 168338 , Reply# 2 2/5/2012 at 00:06 (4,456 days old) by KirbyClassicIII (Milwaukie, Oregon)
Checkrate/Likes *A Very Old Sanitaire Wide-Track* @eurekaprince As shown in this video, this appears to be a late '70s-early '80s Sanitaire Wide Track SC899, because the Sanitaire logo did not have the secondary "S" logo, but is instead just the Sanitaire name, in all stretched out capital letters. ~Ben CLICK HERE TO GO TO KirbyClassicIII's LINK