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Thread Number: 14156
Hoover Free Flights Fiasco |
[Down to Last] |  |
| Post# 149693 8/31/2011 at 03:32 (4,615 days old) by SuctionSelector (Leeds, England) | ||
Hi,
Can anyone tell me about this flop by Hoover? Because I just got myself a Hoover New Wave Washing Machine and the seller said something about only buying it for the promotion. Therefore it had only been used a handful of times and is in working order. All I know is that it was to get rid of some stock from the factory. Thank You Jacob | ||
| Post# 149694 , Reply# 1 8/31/2011 at 03:33 (4,615 days old) by SuctionSelector (Leeds, England) | ||
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New Wave Auto Washer 1100 | ||
| Post# 149695 , Reply# 2 8/31/2011 at 03:38 (4,615 days old) by godfreys_guy (Melbourne, Australia) | ||
From what I understand...
hoover offered free/cheap flights to people buying their appliances, they didn't limit the amount of flights available and therefore the thing was a blowout.
Customers could purchase a 99 pound vacuum cleaner and get a return airfare to the USA.... FAIL This then caused a lawsuit in which consumers sued them for the flights not being available... which resulted ultimately in the sale of Hoover by Maytag to Candy. | ||
| Post# 149696 , Reply# 3 8/31/2011 at 03:47 (4,615 days old) by SuctionSelector (Leeds, England) | ||
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That is when... | ||
Post# 149727 , Reply# 4 8/31/2011 at 10:15 (4,615 days old) by gottahaveahoove  (Pittston, Pennsylvania, 18640) |
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It's true! | ||
| Post# 149732 , Reply# 5 8/31/2011 at 11:33 (4,615 days old) by vacbear58 (Sutton In Ashfield & London) | ||
Offers
At least in the UK Hoover had a long tradition of money back offers and such like, even back to the 1950s.
The free flights fiasco was actually the second phase of such an offer - they had previously offered free flights to Europe, and although it boosted sales there was a surprisingly small take up of the offer. So they went a bit grander, expecting the same take up only to find, not surprisingly, that people were buying Hoover products left, right and centre for the offer, not for the product itself. I am told that a great many Hoover washing machines and cleaners were given as wedding presents, with the purchaser holding onto the tickets. The whole thing was totally under-resourced from an adminstrative point of view as well, and then of course the media got a hold of it, court cases and all the rest of it. It completely ruined Hoover's reputation. I believe it cost £45 million in the end to sort out and, as noted above, led to Hoover Europe being sold off to Candy by TTI (or was it still owned by Maytag at that time?). The whole topic was covered in Evan Davis's TV show "Business Nightmares" which aired recently, if you keep your eyes peeled it will probably be repeated soon. Al | ||
| Post# 149734 , Reply# 6 8/31/2011 at 12:31 (4,615 days old) by SuctionSelector (Leeds, England) | ||
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Al | ||
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Post# 149735 , Reply# 7 8/31/2011 at 12:35 (4,615 days old) by gottahaveahoove (Pittston, Pennsylvania, 18640) |
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It was still in the grips of | ||
| Post# 149831 , Reply# 8 9/1/2011 at 02:57 (4,614 days old) by vacbear58 (Sutton In Ashfield & London) | ||
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Channel | ||
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