Thread Number: 7740
Electrolux Branded Regina Electric Broom
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Post# 85516   12/7/2009 at 02:26 (5,225 days old) by lux1521 ()        

I found this on craigslist. See link (could be deleted at any time). This looks a lot like a Regina electric broom with power brush, but labled for Electrolux. I have seen Canadian Lux brooms before, but those were built by Electrolux themselves to the best of my knowledge. I was wondering if anyone has any info or paperwork on this thing.

This thing is still available if someone wants to take a stab at it. Between the price and the few thousand miles between it and myself, I'm not going to bother with it.


CLICK HERE TO GO TO lux1521's LINK on Inlandempire Craigslist


Post# 85517 , Reply# 1   12/7/2009 at 02:27 (5,225 days old) by lux1521 ()        

Image 2:

Post# 85519 , Reply# 2   12/7/2009 at 03:45 (5,225 days old) by kenmore81 (Warwick, RI)        
Wow

kenmore81's profile picture
Thats different.Ive never seen that before,it must have been one of those "free"gifts,or mabe the sales man would say "why not complement your new model L whith one of these,for those quick clean ups".

Post# 85541 , Reply# 3   12/7/2009 at 13:01 (5,224 days old) by joe22 ()        

it was sold by lux and is a regina clone. monky wards had a version too.

Post# 85547 , Reply# 4   12/7/2009 at 15:34 (5,224 days old) by ohio_tuec ()        
Lux (Regina) broom

I would definitely bite on it if it were in better shape. It looks as if the powerhead assembly is missing a decal. Wonder if this model offered a tool kit just like its Regina counterpart?

Post# 85602 , Reply# 5   12/8/2009 at 02:21 (5,224 days old) by elux89 ()        
Tool Kit Available

Yes, a tool kit was available, according to the schematics.

Post# 85744 , Reply# 6   12/9/2009 at 23:11 (5,222 days old) by collector2 (Moose Jaw, Sk)        

collector2's profile picture
Hey Guys:

That machine was from the Early 1990's when Electrolux bought out Regina in the US (shortly before nearly bankrupting themselves). I remember seeing one in the Electrolux shop in Minot ND on a trip. Unfortunately they never reached the Canadian market, however we did do the Regina warranty work for a short time.


Post# 85746 , Reply# 7   12/9/2009 at 23:20 (5,222 days old) by electroluxxxx (……)        

my friend Joel (electricbroomguy) Has one in really nice shape along with hundreds of other brooms. I must say for an electrolux it sure as hell is not quiet but for a power team it is really powerful. I was over at joel's house in july and I had one hell of a great time with a couple of great friends.

Post# 85771 , Reply# 8   12/10/2009 at 13:46 (5,221 days old) by ohio_tuec ()        

I was to the Regina factory in Biloxi, Miss., back in 2004 when Oreck was manufacturing their machines there. An Oreck associate was nice enough to take me into one of the conference rooms where they still had a small display of Regina cleaners. After Hurricane Katrina, repairs were made to the factory and Oreck kept going full blast. Then, suddenly about 2 years ago, they decided to move their operation to Cookeville, Tenn. Does anyone know who occupies the old Regina plant now?

Post# 310970 , Reply# 9   1/5/2015 at 12:02 (3,369 days old) by ronni (USA)        
1989 Chicago Trib Article on Electrolux Buyout of Regina

articles.chicagotribune.com/1989-...


Electrolux To Acquire Assets Of Rival Regina
May 22, 1989

MARIETTA, GA. — Electrolux Corp., the privately held vacuum cleaner maker whose door-to-door salesmen have made its name a household word, said Friday that it agreed to acquire the assets of its bankrupt rival Regina Co.

The transaction is subject to a final purchase agreement and the approval of the bankruptcy court, an Electrolux spokesman said. Regina put the purchase price at $65 million to $70 million.


Regina filed for Chapter 11 bankruptcy protection April 26 after months of turmoil stemming from revelations of fraudulent financial statements.

In February, it put itself up for sale after its top two executives pleaded guilty to federal conspiracy charges in a scheme to inflate the company`s profit figures.

Questions about Regina`s financial position arose in September when the company said sales would be below expectations.

The company`s stock, which had traded over the counter, ultimately fell to about $4 a share from a peak of $27 last year.

Regina, based in Rahway, N.J., lost $16.8 million on sales of $190.3 million for the 15-month period ended Sept. 30.

Electrolux, which makes vacuum cleaners and other home-care products at plants in Bristol, Ga., and Piney Flats, Tenn., has about 27,000 employees, the vast majority of whom sell the company`s products door-to-door, a company official said.

The company is owned by its senior executives and units of First Boston Corp. and Wesray Capital Corp., who bought it from Sara Lee Corp. in an October, 1987, leveraged buyout.


Post# 310972 , Reply# 10   1/5/2015 at 12:11 (3,369 days old) by ronni (USA)        

The Lux Lite pictured in the initial post and reply 1 is actually one of two cleaners of the same name.

The other was the TTI rebrand Model U162A/Lux Lite which was sold from 2005-2008 prior to Aerus's own similar Model U162C/FreshEra™ which has been sold since 2008.


Aerus Model U162A/Lux Lite:


Post# 310977 , Reply# 11   1/5/2015 at 13:21 (3,369 days old) by Kirbyloverdan (Egg Harbor Twp . NJ aka HOOVERLOVERDAN ❤️)        
Both lux Fresh Eras are

kirbyloverdan's profile picture
Made by TTI

Dan


Post# 310980 , Reply# 12   1/5/2015 at 13:47 (3,369 days old) by ronni (USA)        

Thanks, Dan. I wondered about that--guess I got some bad information.

Post# 311058 , Reply# 13   1/6/2015 at 12:14 (3,368 days old) by electrikbroomgu (Rome, NY)        
Lux Lite powerteam

electrikbroomgu's profile picture
Two things happened to Regina during the 80's.

Customers were finding more and more favor with uprights with onboard attachments so they could do everything with one cleaner. The second issue was how much Regina cheapened there products during the early 80's and the 1984 House Keeper in all it's pink glory was made of the most abysmal plastic ever created. This same garbage plastic made it's way into the once famous Electrik brooms mainly in the motor housing and then the upper handle grip.

The floor nozzles were also cheapened badly after 1982 with the new "automatically" label signifying that it did all surfaces. What they did in essence was remove the two brush strips that once could be adjusted for various rug and bare floor types and replaced that with one cheap plastic brush strip suspended by springs like Hoover and Eureka did on there brooms. The difference was that there was no adjustment and when the plastic brush quickly wore out you were left with only the suction to clean carpets and such.

Worse these style nozzles had but one cheap plastic tab that held the elbow which fit into the fan housing. When that little tab broke or wore the nozzle would simply fall off! Starting in 1985 Regina went full blown automatic with these nozzles eliminating the edge cleaner and air pulse adjustment. The plastic suspended brush strip remained but thankfully the nozzle was re-enforced with both an upper and lower retaining tab for the elbow which did help some.

This Lux Lite in the thread discussion sadly used the same garbage plastic that Regina had in both the motor housing and the powerhead. Pull just about any used example apart and you will find the air passage way plastic split in two with dirt going everywhere except the dirt cup. This is where the white portion screws into the motor housing. The powerhead wasn't as bad but I have seen many broken mounts for motor screws and loose end cap retainers. I have a nice clean low mileage example that thankfully is fully intact and runs really well but it is rarely used!

Note this Lux Lite was totally a rebadged and colored Regina Power team. Not one component was of an Electrolux design. What is interesting to note is that when these came out from Electrolux the Regina's were being made with the Cosmo style upper handle and plain dark colored bags. Electrolux just used old stock Regina switches and handles from the 1987-88 time era for these where the cord comes out of the metal switch plate. The Cosmo Regina's in comparison saw the cord come out of the top most portion of the plastic handle with no strain relief and many examples see the outer layer split in two as a result. A few pics to follow later tonight.


Post# 311077 , Reply# 14   1/6/2015 at 15:46 (3,368 days old) by electrikbroomgu (Rome, NY)        
Some pics

electrikbroomgu's profile picture
Some pics of where the Lux Lite/Regina broom crack in the dirt airway passage next to the screw and a few pics of the Cosmo style with revised handle and cord coming out of the top.

  Photos...       <              >      Photo 1 of 2         View Full Size
Post# 311080 , Reply# 15   1/6/2015 at 15:51 (3,368 days old) by electrikbroomgu (Rome, NY)        
Cosmo style Reginas from 1989-1992 period

electrikbroomgu's profile picture
Note revised curved plastic handle and cord exiting from the very top.

  View Full Size

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