Thread Number: 36750
/ Tag: Brand New Vacuum Cleaners
Door to Door sales and their relevance in 2018 and beyond... |
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Post# 393185   6/13/2018 at 18:50 (2,115 days old) by godfreys_guy (Melbourne, Australia)   |   | |
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So based on my recent post about ultra premium machine prices, I feel like the discussion swung to this...
So my interpretation on this one is quite is quite simple, basically the brands that still use this method do so because their machines are often more than a vacuum cleaner and therefore to build the value on their system, they need to show people what it can do and how it can benefit that customer. Brands like shark don't really need to do that as they are just a vacuum. Could you imagine a customer believing a rainbow can wash and dry clean their carpets by just staring at a box in a store and be willing to pay say $2499.00? People need to haggle for these machines but hey, the quality is there. |
Post# 393207 , Reply# 3   6/14/2018 at 10:42 (2,114 days old) by sptyks (Skowhegan, Maine)   |   | |
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As long as Kirby stays in business, they will sell their system Door to Door. And here's why:
Can you imagine seeing a Kirby Avalir on display at your local Walmart with a price tag that reads $1999.95? Who would buy it?
But if the same machine is sold Door to Door in upscale neighborhoods where it's cleaning performance, it's ability to be converted into an above the floor canister cleaner and a carpet shampoo system can be demonstrated in the prospected buyer's own home, then the sales numbers go way up. Seeing is believing!
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Post# 393220 , Reply# 8   6/14/2018 at 17:22 (2,114 days old) by human (Pines of Carolina)   |   | |
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Another major thing that has changed dramatically since the heyday of door-to-door sales is the advent of the Internet and e-commerce. People have become accustomed to researching products and making large purchases in excess of $1,000 online these days. As that becomes more the norm, people become increasingly averse to the high-pressure tactics employed by door-to-door salesmen, which makes that antiquated sales model all the less viable in the modern world.
The more I think about it, manufacturers that have traditionally relied on the door-to-door model would do well to cut out the layers of middle men that drive their products' retail prices up to such stupidly high levels and sell direct to consumers via the Internet at more realistic and competitive prices that would still maintain their profits at sustainable levels. Doing this would preserve the best parts of their business model--incredibly well-built vacuum cleaners--while ditching the absolute worst parts--the shady salesmen. |
Post# 393226 , Reply# 9   6/14/2018 at 20:45 (2,114 days old) by countryguy (Astorville, ON, Canada)   |   | |
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When I was a kid, my mom would bring me to her friend's homes when she went for coffee in the afternoon. All the housewives got together in the afternoon for coffee. Of course I would always check the closets to see what kind of vacuums they had. The Rainbow model D was the most popular...4 of her friends had them, one had a model C, 2 had an Electrolux, and we had a Filter Queen.
Gary |
Post# 393469 , Reply# 19   6/18/2018 at 08:36 (2,110 days old) by n0oxy (Saint Louis Missouri, United States)   |   | |
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These are the only bagless machines that I use, when you dump them the dust does not go all over the place, a bit more work than a bagged machine but not nearly as bad as other bagless machines where the filters always clog. Mike |
Post# 394969 , Reply# 21   7/14/2018 at 22:28 (2,084 days old) by eurekaprince (Montreal, Canada)   |   | |
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Post# 394971 , Reply# 22   7/14/2018 at 23:20 (2,084 days old) by fan-of-fans (USA)   |   | |
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I'm not sure how these types of vacuum would do in a normal retail enviroments next to plastivacs. On one hand a lot of people are just going to go for whats cheap.
But you might also have some that really want a Kirby or Rainbow, etc but never really gave it any thought because they never see a salesperson. Or maybe they didn't even know they still make them. In that case they may go for it if they find out they can buy one. You do hear a lot about these high pressure sales tactics and taking advantage of people. It seems almost as if it's a scam or some kind of "cult" organization, although in this case, the product is actually very good, it's just the sales tactics can be bad. I don't really see door to doors sales as being as relevant anymore. Mostly because a lot of people, especially women work anymore, so not as likely for someone to be home. Plus people these days don't really care what all a vacuum can do if it costs that much money. They'd rather have a cheapo bagless that works well enough. Quality isn't really a big deal when they see the price. |
Post# 394996 , Reply# 23   7/15/2018 at 11:13 (2,083 days old) by sptyks (Skowhegan, Maine)   |   | |
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Post# 395008 , Reply# 24   7/15/2018 at 15:24 (2,083 days old) by vacuumdevil (Vacuum Hell )   |   | |
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Door-to-door sales work by pressuring consumers and nasty sales tricks. Sadly enough door-to-door sales makeup for more vacuum sales then independent vacuum stores.
However usually you can find a current model door-to-door vacuum at the local vacuum store for much less usually with some sort of warranty. Definitely a better deal in my humble opinion. You can also often find these things for sale on Craigslist/Eaby for next to nothing after a year or two of them being out. So as a collector stay away from door to door vacuums salesman. |