That's an old sales tactic; offer a high amount for trade-in when all they're really doing is shaving off the new price and added that to the wholesale price of your old unit......in some cases, your old unit to them is worth 0. 

There is a HUGE amount of latitude in selling products like these from a dealer. Kirby even has a sliding scale down to some low point when the homeowner is about to throw the salesperson out on the sidewalk.

Hopefully, someone will chime in on how they got the price down to around $1,000.

Kevin

There is another listed on Ebay, New $1,350 buy it now. 

Just remember when buying from Ebay, or other online sales that the very long 15 year warranty is not valid.    This fact usually doesn't bother me for machines that rarely have anything go wrong.  But since this Lux is highly electronic it's just something to consider; as a repair would be on you if needed.