Thread Number: 33342  /  Tag: Brand New Vacuum Cleaners
Aerus Veridian Discovery 2-in-1 Cordless Handheld & Stick Vac
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Post# 363778   12/18/2016 at 01:58 (247 days old) by ronni (USA)        

I'm curious to know how well this Aerus rebadge works.


Handheld and stick vacuum in one
22.2 Volt Lithium Ion Battery provides 30+ minutes of run time
Charging base with upright parking
Washable lifetime filter
Dimensions: 44"H x 10"W x 6.5"D; Weight 8 lbs.


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Post# 363793 , Reply# 1   12/18/2016 at 09:17 (246 days old) by eurekaprince (Montreal, Canada)        

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Okay...this is going to be complicated: Aerus is now adding a new brand name to their line-up called Veridian? Why can't they just use the parent company name Aerus? Sounds like some MBA guy overthinking the concept of rebranding. There are actually two Aerus Veridian vacuums now: one looks like an Electrolux Ergorapido, the other looks like a Dyson V6. Lightweight vacs with over complicated names like Aerus Veridian Discovery Two-in-One....ugh... hope they perform well though. And maybe they are made in the USA?

Post# 363801 , Reply# 2   12/18/2016 at 12:10 (246 days old) by ronni (USA)        

I agree. It seems that Aerus uses the "Veridian" brand on its rebadged retail line.

I really don't think Aerus manufactures any of its own cleaners anymore. It has become just a sales and distribution company. And I think that much of the manufacturing is done outside the US; hence the lack of "Made in USA" decals it once used around 2000.

I can't help but wonder if ProTeam-Emerson manufactures its uprights.

Post# 363802 , Reply# 3   12/18/2016 at 12:11 (246 days old) by ronni (USA)        

And, don't forget that there have been 2 Veridian uprights--like the Aerus ones and ProTeam ones with onboard tools.

Post# 363849 , Reply# 4   12/18/2016 at 22:39 (246 days old) by tig21er (Indiana)        
Aerus production

of cleaners is still in Bristol,Va. And as far as I know that is USA.

Post# 363856 , Reply# 5   12/19/2016 at 08:18 (245 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)        

There has been so much confusion over the status of the Bristol plant. There have been repeated stories and rumors about the plant closing for years. I grew up 1 and 1/2 hours from Bristol in Virginia. One of Electrolux's best sales tactics was telling locals it was made just down the road. The Aerus website and others still advertise the Lux Guardian upright, the Lux Guardian Commercial upright, the Lux Classic, the Lux Legacy, and the Floor-Pro being made in U.S.A. The CentraLux gives no clues about where it's made. One presumes that the hoses, wands, and power nozzles are still made at the same plant. That leaves the Lux Guardian canister's main machine, the Little Lux, the Sidekick, and the new stick vacs as made overseas. I have no clues where the Tri-Star machines are made either.

Aerus truly is much more than just a vacuum company these days. Aerus' new Laundry Pro made national news when it was tested and most reported it does do what it claims to do. It's leaders clearly want to make it into a conglomerate that makes all sorts of "green/healthy" machines.

Post# 363870 , Reply# 6   12/19/2016 at 13:14 (245 days old) by vacerator (Macomb Michigan)        
I agree electromatik

sales people lie all the time. They feast or famine. Last year, one at an Oreck store told me their canister vac was made in Cleveland Ohio. I told him TTI doesn't have a pant in Ohio, only a headquarters and distribution. Then I walked out as I told him I was getting a Miele.

Post# 363898 , Reply# 7   12/20/2016 at 02:57 (245 days old) by tolivac (Greenville,NC)        

I have a dead Centralux------It was built in China.blown motor.

Post# 363916 , Reply# 8   12/20/2016 at 14:09 (244 days old) by ronni (USA)        

Wherever Aerus is manufacturing its products itís lamentable that it is no longer an industry leader. The number of rebadges and lack of modern design features on its customary styling testify to this. It reminds me of a MGM documentary that showed how the once mighty film industry giant had become just a finance & distribution company in the mid-1960s followed by sale of its back lots and props & costume inventory in the early 1970s, and finally in 1986, the removal of the old MGM sign from the top of the executive building. This shows how slow the demise of corporations can be.

Iíve questioned Aerusís manufacturing location based on the lack of online news that highlighted the reopening of its Bristol factory and the creation of new jobs; although I suppose that the jobs may have gone to illegal immigrants.

Furthermore, I donít understand why Aerusís headquarters remain in Texas if manufacturing is in Virginia--electronic surveillance and communications notwithstanding. It would be reasonable if the Bristol factory is not the main manufacturing plant.

I wonder if Aerus gives public tours of its Bristol factory?

Historically, Electrolux executives were in closer proximity to the factories which makes for more effective oversight. I used Google maps to compare driving distances from the headquarters to the manufacturing plants to illustrate.

Main Plants: Old Greenwich -- 1933-85; Bristol -- 1985-2004
Auxiliary Plants: Bristol -- 1970-85; Pointe Claire, QC -- 1985-89; Piney Flats, TN -- 1989-2002

New York, NY to Old Greenwish, CT = 39.5 miles
Stamford, CT to Old Greenwich, CT = 4.6 miles
Stamford, CT to Bristol, VA = 642 miles
Stamford, CT to Pointe Claire, QC = 381 miles
Stamford, CT to Piney Flats, TN = 663 miles
Dallas, TX to Bristol, VA = 955 miles
Dallas, TX to Piney Flats, TN = 951 miles
Dallas, TX to El Paso, TX = 635 miles
Dallas, TX to Ciudad Juarez Mexico = 630 miles

Since Consolidated Foods, Inc. took over operations of Electrolux Corporation in early 1968 it chose not to even mention the production facilities of its home care product instruction booklets. Previously, the Old Greenwich plant was featured with an artistís 2-page sketch. Furthermore, both regional and branch offices were listed by location and contact information. If it were just a matter of saving paper and printing costs, Aerus could include this information on its website (it does have a store locator, but one cannot see the entire list of stores together--likely because it changes so frequently. All-in-all, itís obvious that widespread corporate pride, ingenuity, stability, and transparency have become past relics of Aerus LLC.

Post# 363925 , Reply# 9   12/20/2016 at 16:15 (244 days old) by danorob1 (Central New Jersey)        

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According to the Aerus Bristol VA Facebook page, the location is permanently closed...
Here is the link - I think you will have to have a Facebook account and be signed in to view it -

Post# 363948 , Reply# 10   12/21/2016 at 00:03 (244 days old) by ronni (USA)        

Thanks, Dan. I had seen something similar on a website--possibly the Bristol Chamber of Commerce's, but I'd taken for granted that it was outdated or incorrectly noted.

I'm not a Facebooker, so did it mention what year the plant was closed?

Post# 363967 , Reply# 11   12/21/2016 at 11:38 (243 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)        

According to this, the Aerus plant is still open:

See? This is what we mean by confusing and contradictory data. Nobody can tell you for sure. I grew up fairly close to Bristol and am intimately familiar with the city. There are two Bristol's. One in Va. and one in Tn. These two "twin" cities market themselves and one town that just happens to have a state line thru the middle of it, but they are in fact two cities, with two mayors and two city councils. Anyway, both of them have a total population of about 45,000. It's fairly small and Aerus is a major corporate presence for them. The closure of the large Aerus plant would not go unnoticed by the local media. When you try to search for it, you find some old articles dating way back to 2003 and 2009. However, you can find nothing recent about it closing. Bristol is equipped with a daily newspaper that covers local, national, and international news (Herald-Courier) and a TV station (NBC WCYB). It WOULD be covered you can be sure. It makes no sense why we have no clear answer to this question.

Post# 363995 , Reply# 12   12/21/2016 at 18:24 (243 days old) by luxlife (Under a Pecan Tree)        
By the way, "Veridian" is a deviated spelling.

"Viridian" refers to a particular shade of green, but the word doesn't contain the letter "E". I'm not too sure where they're going with this because I haven't seen single "Veridian" machine that is green.

Post# 364016 , Reply# 13   12/22/2016 at 04:21 (242 days old) by ronni (USA)        

Interesting info. on the "twin Bristols". I'd noticed that, too, when I was looking for news items pertaining to the factory but didn't know the specifics that you shared. I've only ever seen "Bristol, VA" on nameplates and other references--not Bristol, TN.

I wonder if the manufacturing location is indicated on the name plates of the Aerus cleaners (or name stamp) as it had been when the company was Electrolux. If so, that would cinch it. I mean no disrespect to tig21er; it's just that Aerus may not always give its associates complete or accurate information.

I wish I were wrong on positing the closing of the Bristol factory--as I'd like to see Aerus rise to the top again!

Good etymological info. on "Veridian". Could it be that its use (albeit a deviated spelling) denotes a "green" aspect of production such as the use of plastics made from recyclables, or does it connote that the mark-ups are so high that the company makes more "green"--haha?

Btw, here's the Veridian trademark information:

Post# 364020 , Reply# 14   12/22/2016 at 05:42 (242 days old) by eurekaprince (Montreal, Canada)        

eurekaprince's profile picture
Interesting etymology. "Green" in French is "vert."

Post# 364040 , Reply# 15   12/22/2016 at 13:13 (242 days old) by ronni (USA)        

We're so good at sleuthing! -)

Post# 364255 , Reply# 16   12/28/2016 at 12:40 (236 days old) by ronni (USA)        
Additions to Reply #8

Someone mentioned that the home office had relocated to Marietta, GA around the time of the leveraged buy-out by senior exec's around 1987, so here are the road travel distances from that location.

Marietta, GA to Bristol, VA = 308 miles
Marietta, GA to Piney Flats, TN = 304 miles
Marietta, GA to Pointe Claire, QC = 1210 miles (I believe this plant closed c.1989.)


It seems the Facebook page is correct regarding the Bristol plant being closed permanently since no one has come forward to disprove it.

I get it now why Electrolux is still being used in company literature and reference given the fact that AB Electrolux is in charge of manufacturing Aerus floor care products except for the rebrands and Beyond by Aerus line (not to mention that its tagline states that it's "The Original ... "). I had read in several places that the contract supposedly stipulated that Aerus could only continue using the Electrolux trademark for a few years after its sale back to ABE in 2000; yet it remains after all these years.

I think the production deal was struck with the sale of the brand as Electrolux LLC moved to Dallas c.1999 shortly before it became official.

So Aerus/Electrolux has come full circle. I just wonder how long it will continue.

Post# 364265 , Reply# 17   12/28/2016 at 17:56 (236 days old) by eurekaprince (Montreal, Canada)        

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Hi Fred,

I don't think Sweden's AB Electrolux owns Aerus, or makes vacuums for Aerus. I don't think there is any connection between the 2 companies. They are very indirectly connected in that Aerus is a corporate "partner" of Lux International. Lux manufactures the deluxe black Platinum canister for Aerus. And Lux International was created a few decades ago when the door-to-door division of AB Electrolux broke away to become an independent company based in Switzerland.

Post# 364297 , Reply# 18   12/29/2016 at 09:20 (235 days old) by ronni (USA)        


I used to think as you do--even when someone in the business had told me that Aerus products were produced by Eureka several years ago; however, there is no online documentation that Electrolux/Eureka ended its contractual relationship with Electrolux/Aerus. That, along with the fact that Aerus sells so many rebranded products has lead me to this conclusion.

I was hoping that I'd been misinformed and had just not found evidence to the contrary; but nothing has surfaced and no one on the forum has been able to prove otherwise.

While its possible that Lux International of Switzerland is manufacturing all Aerus products--not just the Lux Guardian Platinum--I have not been able to find anything online to substantiate it. That would actually explain why Aerus floor care products contain the Lux identifier but wouldn't reveal why Aerus continues using the Electrolux name.

Incidentally, I suggest you check out Lux International's online history. Among other information you'll find that it was AB Electrolux's floor care division from ABE's 1919 beginning and that Lux and AB Electrolux dissolved its union in 1998. That's why Electrolux's floor care products from around that time have had such different designs than its vintage ones.

Post# 364299 , Reply# 19   12/29/2016 at 09:36 (235 days old) by ronni (USA)        

Just found this--from the HURON DAILY TRIBUNE ...

Vacuum Cleaner Plant Closing, 250 Layoffs
Published 4:48 am, Tuesday, April 26, 2016

The Aerus Electrolux vacuum cleaner plant will shut down by the end of May, leaving 250 people out of work, the company said Thursday.

The company said in a statement that Aerus had signed an agreement with The Eureka Co, a subsidiary of Swedish firm AB Electrolux, to have Eureka's El Paso, Texas, plant take over assembly and some manufacture of Aerus vacuum cleaners, floor polishers, floor shampooers and air-filtration devices now made at the Bristol plant.

Aerus and AB Electrolux are separate corporations.

The production shutdown and move were expected to start immediately and be complete in May. The company will continue support and administration duties at the Bristol, Va. plant.


Here's a related article:

Post# 364304 , Reply# 20   12/29/2016 at 10:32 (235 days old) by vacerator (Macomb Michigan)        
Yes I read the same article

from the Huron Tribune and posted it on another thread about a month or so ago.

Post# 364385 , Reply# 21   12/30/2016 at 10:57 (234 days old) by ronni (USA)        

Missed your post--sorry. I just learned on another thread that on December 2 Electrolux Group divested the Eureka division to Midea Group Co., Ltd. of Guangdong.

That makes me wonder if Midea will be manufacturing Aerus products. I know that the Sidekicks have been made in China for the past decade or so--don't know if anything else has been or if the manufacturer has been Midea or another company.

Post# 364391 , Reply# 22   12/30/2016 at 11:31 (234 days old) by kirbyloverdan (Egg Harbor Twp . NJ aka HOOVERLOVERDAN ❤️)        
Eurekalux NEVER

kirbyloverdan's profile picture
Manufactured Aerus Products why can't anyone understand that Electrolux USA sold the name to Eureka years ago there is NOTHING else in common with the two companies .

Dan 🇺🇸🇺🇸🇺🇸

Post# 364897 , Reply# 23   1/8/2017 at 19:55 (225 days old) by ronni (USA)        

The facts have been presented by news articles that some Aerus products have been manufactured at the Eureka plant in El Paso, Texas beginning around 2004; and as a result of the Bristol, VA plant closing in April 2016 the remainder of its manufacturing was also shifted to El Paso. Consequently, the term "Eureka-Lux" may be accurately applied to both Electrolux Home Care Products and Aerus LLC products.

So until someone can disprove the news articles that Aerus no longer manufactures its own products and is associated with Electrolux Home Care Products, Inc. (including Eureka) besides just saying it ain't so; it must be true that Aerus is now just a brand and no longer a manufacturing company.

Following is a condensed history of Electrolux Corporation and The Eureka Company for clarification:

Electrolux Corporation (USA) began as a subsidiary of AB Electrolux of Sweden in 1924. ABE had originated in 1919. "Electrolux" is a conglomeration of the two originating companies: Elektromekansika (translated in English to "electric-mechanical") which manufactured electric motors and ABLux (Latin for "light") which produced kerosene lamps. By 1928 much of ABE's stock was made public and it became a minority shareholder of Electrolux Corporation along with the Wenner-Gren Foundation. After four decades, those shares were sold to Consolidated Foods, Inc. which controlled operations from 1968 until 1987 at which time senior Electrolux executives, First Boston Corporation, & Wesray Capital Corporation organized a leveraged buy-out. Eleven years later the business was purchased by Engles Urso Follmer Capital Corporation of Dallas and became Electrolux LLC under Aerus Holdings, LLC until 2000 when ABE bought back its brand and some manufacturing. The company name was then changed to Aerus LLC ("Aerus" is Greek for "Air") and branding became "Lux" as a reference to Electrolux (or possibly a nod to company ties with Lux International of Switzerland). The deal included a 3-year period of transition to build brand recognition and the new company identity before ABE began selling its Electrolux-branded vacuum cleaners in the US in 2004. It should also be noted that Electrolux (Canada) Ltd. and Electrolux Corporation had merged in 1985 and all production at the time was moved to the USA around 1989. Since 2004 Aerus has diversified its product line beyond home care to purification of water and air along with limited space heating--and aptly calling it "Beyond by Aerus" beginning in 2013. Company acquisitions have included The White Mop Wringer Company, The Regina Company, TriStar Enterprises LLC, EcoQuest, Infinity, Heartland, activTek, and UNOVUS.

Further, Aerus Holdings, L.L.C. is listed as an officer in five other companies:

Name Status Incorporated Key People Role

Electrolux Home Products, Inc. Active 1992 5 Managing Member
Econ Limited Partners LLC Active 2000 1 Manager
Dbg Group Holdings, LLC Inactive 2009 5 Managing Member
Vengp, LLC Inactive 2001 1 Member
Venlp, LLC Inactive 2001 1 Mmember

The Eureka Company ("Eureka" is Greek for "I have found (it)!") was begun by Detroit real-estate auctioneer Fred Wardell in 1909. He ran it until his enthusiasm waned in 1939, and he persuaded Henry Burritt to take over. Burritt merged Eureka with Williams Oil-O-Matic Heating Company in 1945 in a strategy to rejuvenate its floundering sales through diversification (oil-burner production was moved to Sweden after seven years). In 1953 Eureka-Williams was purchased by Henney Motor Company of Freeport, IL, and in 1959 it was merged with National Union Electric Corporation. AB Electrolux of Sweden purchased National Union in 1974 and changed the Eureka division name back to The Eureka Company a year or so later. In 1983, in an attempt to cut production costs, Eureka began to move vacuum cleaner production out of Bloomington, opening a plant to make uprights in El Paso, Texas, and in 1984 opening one in Juarez, Mexico. In 1990, Eureka announced that it was moving production of upright cleaners completely to El Paso. The manufacture and assembly of canisters were consequently consolidated at its plant at Normal, Illinois, while headquarters and other manufacturing operations remained at Bloomington.

Read more:

Post# 372738 , Reply# 24   5/27/2017 at 00:49 by myles_v (Stafford, Virginia, USA)        

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Then there is this Aerus/Veridian robot vacuum.

I messaged the Aerus corporate Facebook page a couple of months ago asking about whether the Bristol plant is still manufacturing machines and I was told that it is.

Eureka is now owned by Midea. Is Electrolux (not Aerus) still involved with them?

This Lux/Electrolux/Aerus/Veridian/Eureka/Tristar thing is a mess.

Post# 372759 , Reply# 25   5/27/2017 at 10:22 by electromatik (Taylorsville, North Carolina, U.S.A.)        
thanks @myles_v

I phoned the Bristol plant a few weeks ago and they are still in business. This subject is now settled and the case is closed. The Bristol plant is still operational. I wonder if they make the laundry/air machines there too?

You are right, it is a mess. I'll see if I can clear some of it up. Companies can be manufacturers or they can be "brand" names where they do no manufacture. Eureka operates only as a brand name now. Electrolux AB used to own it and manufacture their machines. Electrolux AB sold it to Midea and Midea has it's own plants so they will probably begin production of new machines unrelated to Electrolux AB's designs.

Axel Wenner-Gren designed the original "tank" vacuum and called it a Lux. Through mergers and takeovers he helped establish a new company called Electrolux AB. Electrolux AB carried on making the traditional "Lux" tank vacuums. They established branches all over in different countries and these branches had some autonomy for that market. The U.S. division slowly diverged and Electrolux AB divested from it. Electrolux USA was taken over by the government during World War II. European Electrolux and North American Electrolux were pretty much autonomous by then in designs and operations. Electrolux USA was owned by Consolidated Foods for a time. At some point they bought Tri-Star which Aerus still retains ownership of. At some point Electrolux AB bought Eureka, which they owned until selling it in 2016. In 1998 they decided to abandon direct door to door sales and they spun off that unit to form Lux International. Electrolux AB started to design their own models and bought the Electrolux name from the U.S. Electrolux. Electrolux USA started the transition to it's new name Aerus. As far as I know Veridian is just a brand name created by Aerus. It's pretty strait forward, it's just that they changed names and ownership so much.

Post# 372776 , Reply# 26   5/27/2017 at 15:31 by myles_v (Stafford, Virginia, USA)        

myles_v's profile picture

Take a look at this Youtube channel. Pillows and mops from Aerus?

I also watched a video from Lux International-apparently they're in cahoots with Vorwerk. So Lux International sells some of the same machines that Aerus sells, but they also seem to sell a machine that is essentially a Vorwerk Kobold. has steam mops, robot vacuums, stick vacs, and cheap looking air purifiers all sold as being Aerus machines.

Post# 372778 , Reply# 27   5/27/2017 at 15:32 by myles_v (Stafford, Virginia, USA)        

myles_v's profile picture
I'm not sure where the air purifiers are made, Lux International sells a rebadged Guardian Angel. I wonder if it's made where the Guardian Platinum canister is made.

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