Thread Number: 31339
/ Tag: 80s/90s Vacuum Cleaners
Regina rebranded by Electrolux |
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Post# 346618   3/7/2016 at 11:50 (2,965 days old) by kirbyvertibles (Independence, KS)   |   | |
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Can anyone tell the story behind this like when was this produced, why, we're there other models, was this sold in stores or taken on demos as a gift etc? Excuse the dirt, she hasn't been to the spa yet.
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Post# 346709 , Reply# 1   3/8/2016 at 06:01 (2,964 days old) by eurekaprince (Montreal, Canada)   |   | |
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Post# 346729 , Reply# 2   3/8/2016 at 09:41 (2,964 days old) by kirbyvertibles (Independence, KS)   |   | |
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Post# 346732 , Reply# 3   3/8/2016 at 10:32 (2,964 days old) by vac-o-matic (Saint Louis, Mo.)   |   | |
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Uh, I thought David Oreck bought out Regina? We had their last issue electric brooms that took bags and their power nozzle on our original Dutchtechs. Let's discuss..... |
Post# 346795 , Reply# 4   3/8/2016 at 21:57 (2,964 days old) by eurekaprince (Montreal, Canada)   |   | |
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Indeed, Electrolux (neither American nor Swedish) ever bought Regina. And when Oreck bought it, I don't think they continued making the classic style of "surround bag" Electrikbroom. They went for a brand new style featuring a hard body. So this oddity must have been born before the sale of Regina and be due to a special contract between the original Regina of Rahway, NJ and the American Electrolux Corporation.
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Post# 346796 , Reply# 5   3/8/2016 at 21:59 (2,964 days old) by eurekaprince (Montreal, Canada)   |   | |
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Post# 346797 , Reply# 6   3/8/2016 at 22:05 (2,964 days old) by eurekaprince (Montreal, Canada)   |   | |
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Post# 346837 , Reply# 8   3/9/2016 at 10:18 (2,963 days old) by kirbyvertibles (Independence, KS)   |   | |
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Purelux, now there's something you don't see everyday. I actually have one I'd love for someone to take off my hands. It's all in its original blue suitcase and still has its salesman sample binder with an advertisement featuring Lloyd Bridges endorsing the product. I got it many about 15 years ago from an old retired Electrolux man
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Post# 346929 , Reply# 10   3/10/2016 at 05:26 (2,962 days old) by kirbylux77 (London, Ontario, Canada)   |   | |
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Post# 347606 , Reply# 12   3/15/2016 at 10:51 (2,957 days old) by electrikbroomgu (Rome, NY)   |   | |
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These are actually quite rare to find now. I remember seeing both in Sears for sale during the early 90's. The power-team was curious. During the 1989 run the Regina electrikbrooms switched over to the Cosmo style with a new plastic handle, the cord exited out of the lower part of the motor housing and the bags switched over to a plain one color look. The one speed had a charcoal colored bag, the two speed had a red/orange colored one and the 3 speed used a dark blue hue. The Electrolux version of the power-team kept the older style handle and switch with the cord exiting from the back side of said switch just like Regina used for so many years. This was probably a good thing because the Cosmo style brooms used a very flimsy plastic style upper handle grip that was very prone to cracking. Sadly the same flimsy plastic was carried over to the motor housing on both Regina and Lux Lite power-team and the dirt tube path on the underside of the front cover is often split near the screws. A sure fire was to tell is a loose fitting dirt cup. If the dirt cup feels loose after latching in place chances are the dirt tube fill path has cracks near the screw hold downs which means a loose fit and dirt shooting all over the back side of the housing.
The Littl Lux was simply a Regina Dirt Magnet but in a darker shade of blue with an off white bag. Surprisingly 3 small improvements were made on this one. On the underside of the suction path a small metal piece was added so the brush roll didn't interfere with what was being vacuumed as a sort of guard. Second there was a strain relief added on the cord going into the cleaner. Third the cord was up-sized from 15-20' to a full 25' on the Lux. These were rather noisy and used what was essentially a 3 amp power head motor with a pressed on Regina Electrikbroom fan which meant good suction and air flow. Pics to follow soon |
Post# 347738 , Reply# 15   3/16/2016 at 12:23 (2,956 days old) by Collector2 (Moose Jaw, Sk)   |   | |
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There were actually 4 models of Trivac produced from 1976 to 1987.
The 1421 (Yellow) 1976-1977, 1428 (Brown) 1978-1982, 1450 (Almond) 1982-1985, and 2102 (Jadestone) 1985-1987. A power nozzle version was also designed but was never sold through the Electrolux outlets (though there are a few around that were retrofitted with original parts) I believe the Rebranded Regina electric broom was out in 1987-1988 just after the Trivac was discontinued. We never got them in Canada though. |
Post# 347816 , Reply# 16   3/17/2016 at 15:30 (2,955 days old) by electromatik (Taylorsville, North Carolina, U.S.A.)   |   | |
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Yes! That's exactly it. That yellow one is the very model she had. I only saw it once one evening when she had it out in the living room. I didn't know at the time that Lux had ever made such a thing. This was before the Internet which made it so much easier learning about Lux's past. |
Post# 347948 , Reply# 18   3/18/2016 at 20:41 (2,954 days old) by Loganvac (Kennett Square, Pennsylvania)   |   | |
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Post# 348054 , Reply# 19   3/20/2016 at 11:45 (2,952 days old) by electrikbroomgu (Rome, NY)   |   | |
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Here are the Little Lux and the Lux Lite in all of there glory. Note the metal protector under the brush roll and the long strain relief on the hand vac both absent from the Regina Dirt Magnet. Also note the Regina Cosmo style broom in the last 2 pics. The power cord exits from the bottom and the handle is different from the Lux Lite which carries over the older setup. All 3 machines are dated 1990 of various months.
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Post# 348127 , Reply# 20   3/20/2016 at 21:11 (2,952 days old) by eurekaprince (Montreal, Canada)   |   | |
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My apologies, friends. I stand corrected. Indeed, I found several news articles reporting on the sale of Regina to the Electrolux Corporation (not AB Electrolux of Sweden) in May of 1989.
But the poor Electrikbroom company switched hands no less than 4 times in 20 years! Electrolux in 1989, Philips in 1995, Oreck in 1997 and then over to TTI when they bought Oreck in 2005. |
Post# 348205 , Reply# 22   3/21/2016 at 21:31 (2,951 days old) by matty0033 (New Brunswick, Canada)   |   | |
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Post# 381625 , Reply# 24   11/20/2017 at 09:22 (2,342 days old) by kirbyvertibles (Independence, KS)   |   | |
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