Thread Number: 28175  /  Tag: Brand New Vacuum Cleaners
Sauber trying to come to the US
[Down to Last]

Vacuumland's exclusive eBay Watch:
scroll >>> for more items --- [As an eBay Partner, eBay may compensate vacuumland.org if you make a purchase using any link to eBay on this page]
Post# 314964   2/8/2015 at 22:26 (3,363 days old) by lionkcommander ()        

I went to the VDTA today and when I was walking around I came across a vacuum that looked like the new Aerus Guardian platinum canister, I had to do a double take because for the years I've been going to the VDTA I haven't seen Aerus there so I had to check it out. Sauber was there through Godfreys out of Australia, the reps that showed me the vacuum were the greatest. To me the Sauber has much or superior hose and attachments than the Guardian. I hope they bring Sauber to the US maybe lower the price of the Guardian.

PS I promise there is a vacuum somewhere in the first picture.


  Photos...       <              >      Photo 1 of 3         View Full Size
Post# 314970 , Reply# 1   2/9/2015 at 01:26 (3,363 days old) by martin187 (Illinois)        

it looks like a toaster

Post# 314975 , Reply# 2   2/9/2015 at 06:28 (3,363 days old) by williamr1248 (USA)        
Sauber trying to come to the US

I wish you had not said that! I kept thinking the new Aerus reminded me of something and know I realize -it was a cheap toaster. Funny idea!

I love the braided hose and tool design. I would be temped just because of the hose design. Wonder if there is ANY difference in the machine and the new Aerus in power or bags?


Post# 314976 , Reply# 3   2/9/2015 at 06:34 (3,363 days old) by Miskini (Northville, Michigan )        
I like it

miskini's profile picture
Did they happen to say what it might cost?

Post# 314977 , Reply# 4   2/9/2015 at 06:40 (3,363 days old) by eurekaprince (Montreal, Canada)        

eurekaprince's profile picture
That's weird. How could Aerus allow Sauber to directly compete with the same canister vac? I know the tools are different, but the Aerus and Sauber are based on the exact same canister design as that of the parent company Lux International of Switzerland.

It would be similar to having Hoover USA show up in the UK with a vacuum identical to the Vax version.


Post# 314980 , Reply# 5   2/9/2015 at 08:15 (3,363 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
"It would be similar to having Hoover USA show up in the UK with a vacuum identical to the Vax version."

It has been done before, not exactly by Hoover the brand, but by others. It depends on the marketing. After all, Electrolux in the UK may no longer apply their own name to vacuums, but there are a few AEG and Zanussi vacuums in the last year or so that have popped up, same machine, different badge - both are marketed completely differently though to attract buyers - and buyers these days don't often question that much about the brand other than reliability.

If Sauber market this vacuum away from Aerus, it could well become an obvious rival but if it is more expensive than Aerus, it may not sell well if it is pitched directly as an Aerus rival.


Post# 314981 , Reply# 6   2/9/2015 at 09:04 (3,363 days old) by luxlife (Under a Pecan Tree)        

So what exactly are their plans for the US market? Are they definitely coming, or just toying with the idea?

Post# 314984 , Reply# 7   2/9/2015 at 09:33 (3,363 days old) by lionkcommander ()        

The dealer cost is $1400 and they are looking for someone to help them bring them in, I passed the information to my friend that owns DNP motors & parts and that is bringing Johnny vac to the US.

Post# 314985 , Reply# 8   2/9/2015 at 10:04 (3,363 days old) by Cc (louisiana)        

Seems strange since you can buy the Aerus platinum for 1400! I wonder if they would sell in retail stores - and that would be their defining marketing move. Competition is always good so we will see.

Post# 314986 , Reply# 9   2/9/2015 at 10:04 (3,363 days old) by Kirbysthebest (Midwest)        

I do love the Lux Guardian Platinum, but I have to say I like the wands and attachments much better on the Sauber.

I realize they are the same machines underneath, but the aluminum wands are much sleeker and more fitting to a great looking machine. Now the Sauber's powernozzle would take some getting used to over the L shaped Lux, maybe they could keep that.


Post# 314988 , Reply# 10   2/9/2015 at 10:15 (3,363 days old) by ralph123 (Little Rock, AR)        

Sounds like Sauber is wanting a better deal from Aerus, and this is one way to get it. $1400 seems really high for dealer cost. What would retail cost be $2000+? To sell for that high a price you have to have in home sales with high pressure sales tactics. My guess is they want a bigger cut of the profits from Aerus. Why pay such a high price when you can get a Simplicity/Riccar or Miele for much less?

Post# 315019 , Reply# 11   2/9/2015 at 15:02 (3,362 days old) by dysonman1 (the county)        

dysonman1's profile picture
From what my friends who are at VDTA show right now are telling me, the dealer cost is not $1400. That's the suggested retail cost. The wholesale cost is half that.

Like the Sirena (excellent vacuum by the way), the wholesale is normally half the retail cost.

A $750 wholesale cost would make the Sauber exactly the same wholesale cost as the Miele S8 Uniq with 236 power nozzle. At $1400 retail cost, that's quite high to expect anyone to pay in a vacuum shop.


Post# 315029 , Reply# 12   2/9/2015 at 16:53 (3,362 days old) by lionkcommander ()        

Here in El Paso the lux guardian platinum is selling for $3500. I guess I wrote it down wrong but for some reason I thought he told me it was 1400.

Post# 315035 , Reply# 13   2/9/2015 at 17:30 (3,362 days old) by Ctvacman (CT)        
3,500!!!

Wow that does not seem like a very honest dealer considering it costs the dealer $750.

Post# 315048 , Reply# 14   2/9/2015 at 19:52 (3,362 days old) by countryguy (Astorville, ON, Canada)        

countryguy's profile picture
$3500 for a Guardian Platinum? What a rip off. I got mine from a dealer in FL for 1/3 of that price.

Gary


Post# 315055 , Reply# 15   2/9/2015 at 20:50 (3,362 days old) by Luxman107 (USA )        

That dealer in El Paso is blowing smoke. List price is probably half of that

Post# 315073 , Reply# 16   2/10/2015 at 04:18 (3,362 days old) by godfreys_guy (Melbourne, Australia)        
Lol... that vacuum beside in pic two...

godfreys_guy's profile picture
Is the Hoover Regal here in Aus (not a TTI product buy a godfreys own sourced)

www.godfreys.com.au/hoover-regal-...

The Sauber Intelligence is bought from Lux Int, and although it looks like the Aerus, the Sauber is the next model up with an LCD screen (not LED) Handle Controls and a braided hose.

www.godfreys.com.au/sauber-intell...

Or in gold with the ET1 Powerhead:

www.godfreys.com.au/sauber-excell...

They would not need to ask Aerus permission as they are in the same boat... buying the units en masse from Lux - yes they helped develop the product, but at the end of the day Lux can do what they want within reason.


Post# 315121 , Reply# 17   2/10/2015 at 17:28 (3,361 days old) by uksausage (eastbourne east sussex UK)        
Ever hopeful

Wish they would try and come to the UK


Post# 315122 , Reply# 18   2/10/2015 at 17:40 (3,361 days old) by eurekaprince (Montreal, Canada)        

eurekaprince's profile picture
Interesting information there Patrick! :-)

But - would it then be okay for Aerus to sell a 230volt version of their Guardian Platinum in Australia? To me it would be hard to understand how an Aerus dealer in the USA would accept a competitor vac shop selling essentially the same main unit and elbowing in on their revenue since this is the only premium vac Aerus sells now. Aerus dealers must have some exclusivity guarantee from the company, no? Unless Aerus dealers are given permission to sell Sauber vacs as well.



Post# 315131 , Reply# 19   2/10/2015 at 19:10 (3,361 days old) by countryguy (Astorville, ON, Canada)        

countryguy's profile picture
I like the look of the Sauber Excellence in gold. I like the cloth hose and hose handle with the on/off and speed controls as well as the telescopic wand and power nozzle. The handle and wands are not as buiky as on the Guardian Platinum.

Gary


Post# 315135 , Reply# 20   2/10/2015 at 20:35 (3,361 days old) by kenkart ()        
I Agree

The hose and wands would sell it to me ...I never liked those plastic clunky wands.And a braided hose...BEAUTIFUL!!!

Post# 315172 , Reply# 21   2/11/2015 at 10:01 (3,361 days old) by Kirbysthebest (Midwest)        
I don't see a problem

Sauber and Lux could co-exist with mechanically similar machines. Simplicity and Riccar are doing just fine with basically the same machines underneath the bonnet. Sauber and Lux have some different features that would attract customers according to their wants and likes. I, as mentioned before, like the Sauber wands. I also like the LCD display but not a big deciding factor.

Where Lux and Sauber will have to step up their game is to offer SERVICE to set themselves apart from others.

Walk into a Riccar/Simplicity shop, if you are there for service if the sales person doesn't meet you at the door, they will often come out to your car as you are pulling out the machine. I have always been allowed to test each of the machines on display, and not told "Oh you can't use that one it's new." When you make a purchase, I have never not had it carried to my car for me and put in the back.



Post# 315240 , Reply# 22   2/11/2015 at 17:52 (3,360 days old) by eurekaprince (Montreal, Canada)        

eurekaprince's profile picture
I think it would only be fair to have Aerus shops and salespeople be the exclusive distributors for Sauber's Intelligence in North America. It would give them a nice high-end line up that would give Aerus customers a nice choice of attachment sets for the same canister. And I'm sure the selection of bags and filters are identical for the entire line-up.

Post# 315252 , Reply# 23   2/11/2015 at 19:34 (3,360 days old) by Luxman107 (USA )        

As far as service goes, aerus Electrolux is still the only company that's comes to you home to repair, pick up, or bring supplies.

Post# 315267 , Reply# 24   2/11/2015 at 23:13 (3,360 days old) by DJub85 (Virginia)        

I really don't think there's much of a reason to bring this vacuum to the US, and it would only serve to either hurt Aerus sales or ruin the Sauber venture, depending on which version of the machine was cheaper.

 

Instead, Aerus/Electrolux needs to make a few changes to their own lineup:

 

1. Ditch the '90s plastic wands on the Platinum and the Legacy in favor of more modern, steel telescoping wands. Keep the classic tools (combo floor brush, L-shaped power nozzle, upholstery brush, etc.), but adapt a new wand system to fit them.

 

2. Introduce another "trim level" of the Platinum. Worldwide, the Platinum/Intelligence is made in different options levels. There's no reason why Aerus can't sell a cheaper version of that machine along side the super-premium Platinum.

 

3. Make the Platinum in the USA, finally. And move the rest of their production back to the USA so that the Legacy and Classic can say "MADE in the USA" instead of just "assembled." Made in the USA is a big selling feature these days, and I imagine that trend will continue.

 

4. Upgrade the Legacy. As a mid-level machine, it needs to catch up to the tech in the rest of the market. The fully-sealed HEPA system from the Guardian Ultra will fit right inside the current bones, and the Ultra HEPA filter will fit in the current Legacy lid--there is no excuse for Aerus to not have done this already. Add the new wands I mentioned, add a cord winder stop/start button, and make the power switch electronic instead of mechanical. Boom. Then the Legacy finally would be somewhat modern, even without a multi-speed motor (although that would be a nice option, too).

 

5. Keep the Classic the same (because its compatibility with the retro tools is cool), but lower the price so that the company sells something that's relatively affordable.

 

6. Find a way to get back the Electrolux name. I've said it before, and I'll say it a bunch more times... people still think the Electrolux brand in stores is the same as the old Electrolux. Aerus needs to find a way to get that name back... maybe they can just tack USA onto the end of it, or maybe they can sell Tri-Star to get enough cash to buy the name back entirely. Whatever the solution, they need something more than just "Lux" as a label on their products in order for consumers to connect the dots. I'd be happy with Electrolux USA, Electrolux by Aerus, or Aerus-Electrolux.

 

7. Advertise more. I'm tired of always seeing Dyson and Shark commercials... let's see some for Aerus. Change distribution methods. Aerus could sell ALL of their products online (entire machines, parts, etc., not just bags) and have the nearest dealership make commission on those online sales (and dealers could even deliver the products, if the consumer elects that option). There just needs to be more exposure and more avenues for sales. I wouldn't be against Aerus selling their products outside of their dealer networks so long as some plans were made to keep revenue flowing into the dealers--I don't want to see the Aerus stores close.

 

LOL that's my long-winded answer. No, we don't need Sauber's Intelligence here. Instead, we need Aerus to make a few changes.

 

 


Post# 315283 , Reply# 25   2/12/2015 at 04:11 (3,360 days old) by SeamusUK (Dover Kent UK)        
The ET-1 Powerhead...

Now where have I seen that before.....LOL
Seamus


Post# 315409 , Reply# 26   2/13/2015 at 04:34 (3,359 days old) by godfreys_guy (Melbourne, Australia)        
Eureka Prince...

godfreys_guy's profile picture
At the end of the day, they could do what they want - they'd have to buy the units from lux anyways, and they'd have to find a retailer or set up a whole new sales channel and Aus is pretty jam packed with vacs and to find a retailer other than godfreys to sell vacs over $1000 would be very very difficult.

Post# 315410 , Reply# 27   2/13/2015 at 04:41 (3,359 days old) by godfreys_guy (Melbourne, Australia)        
OOOHH oooooh

godfreys_guy's profile picture
I have the example I was looking to use...
Holden (gm) and Isuzu sell a vehicle here called the Colorado/D-Max.

These vehicles are manufactured in a shared facility BUT by two different companies - IE in Australia Holden is GM and Isuzu are a separate entity with no financial tie to GM. They co-exist by using different Dealers, Different marketing and slightly different specifications.... despite the core vehicle being 95% the same car, made in the same factory :)

I would believe that Godfreys (since they just launched on the ASX) are now cashed up and are looking to expand their footprint, there is other vacs in these pics that are Hoover here, but as they are not TTI products, they have re-named as Sauber.


Post# 315744 , Reply# 28   2/17/2015 at 08:50 (3,355 days old) by S31463221 (Frenchburg, KY)        
Sauber coming to US

s31463221's profile picture
After reading these posts, I decided to contact Godfreys and see what they had to say about it, here was their response:

Hi Stephen,

Thanks for your inquiry, that model is not available in 120v for your market just yet. We expect to have it available a little later this year and can let you know accordingly.

Appreciate your interest in our products,

Regards,

Godfreys Export


Sent from my Samsung GALAXY S4 on the Telstra 4G network


Post# 316577 , Reply# 29   2/23/2015 at 21:16 (3,348 days old) by lionkcommander ()        
Haha very funny

i wish she was my wife.

Post# 317172 , Reply# 30   3/1/2015 at 22:29 (3,342 days old) by godfreys_guy (Melbourne, Australia)        
Here it is in Glorious Gold

godfreys_guy's profile picture
With the ET1 Powerhead... this thing would be unstoppable

CLICK HERE TO GO TO godfreys_guy's LINK


Post# 317190 , Reply# 31   3/2/2015 at 06:50 (3,342 days old) by S31463221 (Frenchburg, KY)        
Gold Sauber

s31463221's profile picture
That is absolutely beautiful! I certainly hope that's an available option if/when they make it to the US! This puts me in mind of my Commemorative Edition UltraLux!

Post# 317192 , Reply# 32   3/2/2015 at 07:04 (3,342 days old) by Ultralux88 (Denver, Colorado)        

ultralux88's profile picture
I was at the VDTA as well, and played with the display model. First thing I looked at was the power cord, it was plugged into a regular 120V outlet with an american plug on the cord, so they've gone to the point of actually manufacturing a machine for the US market. I really hope they do actually release them here, they said in about 6 months I should be able to buy one here, as one of my questions was when and how I could buy a 120V one. They didn't have too much information about who would be selling them or how I could get one, but it sounds like those details aren't worked out yet.

Post# 317196 , Reply# 33   3/2/2015 at 07:22 (3,342 days old) by countryguy (Astorville, ON, Canada)        

countryguy's profile picture
I love the look of the gold model as well. I've never tried the ET-1 powerhead but I'd be interested to see how it compares to the one on the Lux Guardian. I like the look of the cloth hose - it also appears to have the regular style grip which I prefer over the gas pump handle style. If you click on 'Vacuum Cleaners' at the top of the page and then select 'Excellence-SE400' you will see more pics and description.

Gary


CLICK HERE TO GO TO countryguy's LINK


Post# 317264 , Reply# 34   3/2/2015 at 17:46 (3,341 days old) by funeraldirector (Boston)        
Sauber and Aerus

Hi Gary and Everyone,

The ET-1 Sebo nozzle is a significantly better nozzle than the Lux Omni-Flo both in performance and overall quality. Like comparing Dan's Mercedes with a Chevy Cavalier. With the performance of the Intelligence and the smaller size of the nozzle it will be a much better, more modern setup. A definite upgrade. Try this: purchase an L.L. Bean Mudhog door mat and track sand in on it for a couple weeks, vacuum the left side with the Platinum and the right with a Sebo D4 with an ET-1 and you will see the difference in nozzle performance first hand. The Omni-Flo bristles are too short for the MudHog. Also the nozzle is more "self propelled" and easier to manage with the suction of the Intelligence/Platinum on high.

As for Aerus, I had this conversation with the company president in 2012 to introduce the EXACT lineup Sauber is bringing to the USA and retire the Classic and Legacy. Make all three units here, faux braided hose, telescoping wands, Wessel Werk PB1 and PL1, along with Sebo ET-1 nozzle options, SwissAroma scents, Powerprof commercial canister, steamer and the list goes on. Just like talking to the wall! Now the entire line they should have been selling/manufacturing in Bristol is going in vac shops for little more than the Lux Classic sells for. It will be interesting to see them un-paint themselves from this screw up. Such a simple deal that would have been good for everyone. A simple Marketing 101 class would have prevented this mess.

My guess is Lux International (now allied with Forbes of India aka Forbes-Lux) is dissatisfied with the small number of machines making its way to the North American market. They are looking to double their revenue in the next couple years. Aerus is not going to help them much. I am thrilled not only because I told them so (we discussed a stainless vacuum for more than ten years with their chief engineer before the Platinum was introduced), but because the machine the Platinum should have been is finally coming to the USA with even more choices.

Brian


Post# 317266 , Reply# 35   3/2/2015 at 18:12 (3,341 days old) by pr-21 (Middletown, OH)        
Swiss Air Scent Chamber.....

pr-21's profile picture
I hope you are right. Aerus customer service people are rude. I tried shortly after getting my Lux Guardian Platinum to get the Swiss Air scents for the machine. First they told me it was too new and they didn't have them yet. I called Aerus every few months and was finally told they were not going to carry them. I told them this was one of the reason's I bought this, they could of cared less.......My Lux Platinum is in a storage box in my attached garage.

In my opinion and this is not just sour grapes. I have loved Electrolux since the Marquis (my first canister Electrolux). When they sold there name for an influx of cash, it started their downfall. I cannot believe they are doing another name change......No wonder people go into retail stores and see the Electrolux name and think it is the Electrolux of old. When that sweeper tears up or fails, they probably think..."they don't make them like they used" to and will not buy another Electrolux.



Sincerely,

Bud Mattingly
PR-21

By the way, I at least have my Commemorative Edition to use, which I did just yesterday. I also have an Aerus Lux 7000 and an Aerus Lux 3000. Unfortunately these will probably be my last......


Post# 328894 , Reply# 36   7/9/2015 at 13:39 (3,213 days old) by vacmaster (San Diego)        
I know this is late but

vacmaster's profile picture
I was there and the little green canister next to the lady worked surprisingly well.


Forum Index:       Other Forums:                      



Comes to the Rescue!

Woops, Time to Check the Bag!!!
Either you need to change your vacuum bag or you forgot to LOG-IN?

Discuss-O-MAT Log-In



New Members
Click Here To Sign Up.



                     


automaticwasher.org home
Discuss-o-Mat Forums
Vintage Brochures, Service and Owners Manuals
Fun Vintage Washer Ephemera
See It Wash!
Video Downloads
Audio Downloads
Picture of the Day
Patent of the Day
Photos of our Collections
The Old Aberdeen Farm
Vintage Service Manuals
Vintage washer/dryer/dishwasher to sell?
Technical/service questions?
Looking for Parts?
Website related questions?
Digital Millennium Copyright Act Policy
Our Privacy Policy