Thread Number: 24852
Hoover branded machines sold in Dubai
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Post# 279293   5/4/2014 at 17:44 (3,616 days old) by blakaeg (NW London, UK)        

When I was in Dubai, I came across Hoover machines in Dubai. I recall these exact Vax Mach & power models being sold in the UK and Vax branding them as British designed. I know TTI make these machines and I'm wondering if any of the machines that say Vax on them are actually the result of VAX UK or just TTI designing them and placing their different brand names on them. I didn't see anywhere on the Hoover box for this Zen machine, saying Designed In The UK.

Vax claim to be an iconic British brand, of which they haven't really been so for quite some time.


Post# 279294 , Reply# 1   5/4/2014 at 17:45 (3,616 days old) by blakaeg (NW London, UK)        

Another shot of a box

Post# 279295 , Reply# 2   5/4/2014 at 17:48 (3,616 days old) by blakaeg (NW London, UK)        

Upright models. Hoover models sold as Vax power and Mach Air in UK. Next to them is my Dyson DC24.

Post# 279297 , Reply# 3   5/4/2014 at 17:51 (3,616 days old) by hi-loswitch98 ()        

I think most Vax machines (apart from the Air which Vax have stated is their own design) are made by TTi & are placed under different names for different countries. For example, the Zen is also sold under the Hoover name in the US, also, but in Australia it is sold under the Vax name.

Some Hoover machines in Australia look to be Russell Hobbs copies, strangely.


Post# 279300 , Reply# 4   5/4/2014 at 18:00 (3,616 days old) by madabouthoovers ()        

TTI take over a company, buy the brand name - move all production to China, and tell people whatever they need to in order to sell the products, and in most cases, people believe what they are told. All most people are interested in these days is the price. TTI set out to produce competitively priced appliances, which they do very well - at the expense of quality and reliability.


Post# 279303 , Reply# 5   5/4/2014 at 18:06 (3,616 days old) by hi-loswitch98 ()        

And much to the expense of the Company Name. That's why I won't buy a Vax, I don't want to have the hassle of sending it back if something goes wrong. That's why I'd rather buy from Hoover UK for medium range products, they never seem to have as many reliability problems. Ok, Hoover UK are not perfect by any means, but they don't have as many complaints on their Facebook page as Vax do.

Post# 279304 , Reply# 6   5/4/2014 at 18:09 (3,616 days old) by madabouthoovers ()        

I still think its very confusing - Hoover being 2 different companies depending on where you are in the world.


Post# 279306 , Reply# 7   5/4/2014 at 18:12 (3,616 days old) by hi-loswitch98 ()        

Not sure who owns Hoover Australia. Their machines look to be a mix of Russell Hobbs / Hoover UK/Europe & others from an other origin.

Post# 279309 , Reply# 8   5/4/2014 at 18:19 (3,616 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
Well actually, Hoover do have plenty of complaints, or rather they did - but chose to remove them from their UK Facebook page.

Stefan - the reason you don't see "Made in the UK,' is because Dubai sell Hoover vacuums direct from the U.S line/TTI rather than Hoover Europe.

Confusingly though, Hoover in the Emirates appear to stock Hoover Europe's/Candy's washers, dryers, dishwashers and cooling products.

When I was in Dubai last year, the airport itself had a small Miele stall located on one of the floors showing off the then about-to-be-released S8. They also had the S6 on view, which has yet to be shown on Miele's website in the EE / www.miele.ae...

See Hoover's website via link



CLICK HERE TO GO TO sebo_fan's LINK


Post# 279311 , Reply# 9   5/4/2014 at 18:25 (3,616 days old) by kirbyloverdan (Egg Harbor Twp . NJ aka HOOVERLOVERDAN ❤️)        
I own MANY

kirbyloverdan's profile picture
New TTI Hoovers made in China and the quality is VERY impressive .
Without TTI there would be NO Hoover I thank God TTI saved one of my
favorite brands they are producing amazing vacuum and floor care items .

Dan


Post# 279316 , Reply# 10   5/4/2014 at 18:34 (3,616 days old) by vintagerepairer (England)        

As you explain so very well madabouthoovers, this is the way a lot of business is done. All brand names have a "goodwill" value, and, broadly speaking, this is the main aspect which those who buy the brands are after.

I saw on another thread here that one or more vacuum cleaner enthusiasts took a very dim light of what TTI and others have done with well-known brand names, and it is a point I take on board. However, it must never be forgotton that for a business to be at that point where they are sold off, there are already issues within that company, and without the purchase of it, it would likely go under.

So, take Vax as an example. They were a brand which came from nowhere, introduced a new and unique product, then took a firm share of the vacuum cleaner market within 10 years. But as I said recently, their "product" had a shelf life, and by the early 1990's their product was not what the bulk of consumers desired. I had an idea back then that the company would eventually go under or be sold off, and I was not wrong. Clearly there was much "goodwill" associated with the Vax name, and of course if you think about it, many consumers today will readily identify with name, either as the owner of an original Vax cleaner, or as the next-generation of consumers who recall their mother or family members owning an iconic and distinctive Vax machine.

As time progresses, Vax will be long forgotten as being the "orignal 3-in-1 cleaner" and will become known for the dry cleaners which have been sold under the Vax name for this last 10 years or so. In doing so, it will create a whole new reputation amongst consumers.

So long as a "brand" stays in use and there is continuity, it will work. But what I have never really understood is the resurection of a brand name long after it was last used. Three immediate examples spring to mind; Servism, Ferguson, and Grundig. All were brands which orginally made high quality appliances, and all were sold off throughout their lifetime. Yet the names have been used and dropped time & again. I can't really see the point of it, certainly it must be more a matter of convenience over reputation in this instance, especially if one considers that in all three examples the products which came later were vastly inferior to that of the originals. This, as I mentioned above with Vax, isn't quite the problem if the use of the brand name continues, but when you consider that the Servis name has recently been purchased and put into use, the consumer is more likely to recall the poor quality appliances which carried the name in the last 20 years, and not the Servis appliance as we knew them.

Thus, if TTI dropped the Vax name tomorrow and someone else picked it up in 10 years time, it's reintroduction is likely to stir the memory of a reasonably average / poor quality dry-only cleaner, and not that of a bright orange decent 3-in-1.


Post# 279327 , Reply# 11   5/4/2014 at 19:03 (3,616 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
Very true Benny but then the generation of buyers are also changing. My late mother's generation are still slow to use the Internet, never mind embrace a smartphone - many still have the block Nokia phones with good reason.

I think it goes in leaps and roundabouts where old brand names fall by the way side and then reappear. Sometimes the owner companies would like to think that people don't remember the reputation that some original brands once had, particularly if it was negative.

Take Swan for example - they made good quality kettles at one point (as Russell Hobbs) and their name was associated well with those kind of appliances - but in the mid 1990s when the brand name popped up again, it was no longer British made, let alone carried anything similar to the product line that it replaced.

Now, mostly all Swan appliances are made in China and previous vacuums from catalogues such as Kays, Littlewoods etc had Swan branded vacuums stemmed from Electrolux and Eureka models from the U.S that weren't offered in the U.K under the main Electrolux UK market ranges. Now, Swan use a whole load of Chinese built vacuums, normally unbranded and in very few ranges than the "PetMaster" vacuums they used to sell.


Post# 279329 , Reply# 12   5/4/2014 at 19:05 (3,616 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
Whoops, that should read (as DID Russell Hobbs)...

Post# 279331 , Reply# 13   5/4/2014 at 19:16 (3,616 days old) by vintagerepairer (England)        
Swan

Ah well you see, this is very interesting as Swan continued on for many years without a break in the use of the name, as it was taken over by Moulinex who carried on producing products to the same specification as the Swan models, even going so far as to put the Moulinex name onto some of the existing Swan products.

But as time progressed, the quality of the Swan appliances did diminish slightly, and then Moulinex went bankrupt in the early 2000's. There was a take-over of the Moulinex name by Groupe SEB, during which time the Swan and Moulinex names were still used, but then both were dropped; Swan seemed to come back very quickly as a Littlewoods brand name, but the Moulinex name was not used at all until very recently, presumably as Groupe SEB favoured the Tefal brand which they also own.


Post# 279338 , Reply# 14   5/4/2014 at 19:51 (3,616 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
Ah that is interesting. I have often been confused by Groupe SEB and their ownership of companies.

It is a pity - Moulinex used to make really great vacuum cleaners - I had two of them and they were great, but the lack of bags made it difficult for both of those vacuums to continue their life span.


Post# 279358 , Reply# 15   5/5/2014 at 01:19 (3,615 days old) by oliveoiltinfoil (England, UK)        

oliveoiltinfoil's profile picture
Sorry I am more drawn to the Hitachi that says in huge bold letters "MADE IN JAPAN". Seems these people appreciate genuine quality. In Dubai and the middle east, they also sell a line of Panasonic bagged cylinders made in Japan, with it plastered all over the cleaner and its packaging. They look gorgeously built and just lovely. Our Panasonics are mainly built in Malaysia, a couple in China, but Panasonic have plans to move more of their production back to Japan, thankfully. www.panasonic.ae/EN/Pages/MC-CG71...

Post# 279371 , Reply# 16   5/5/2014 at 07:48 (3,615 days old) by godfreys_guy (Melbourne, Australia)        
Hoover in Australia...

godfreys_guy's profile picture
is owned by Godfreys, They purchased the rights to the name in the 90's and have used it in good and bad. It certainly is getting better and there is a mix of TTI/Candy/Self Sourcing.

TTI Machines have included:
9010ph - Platinum Bagless Cannister
Wertheim 4430 - Platinum Bagged Cannister
Linx
Gladiator - Twin Tank spin scrub

Candy Machines:
Freemotion
Slalom
Jovis
Iron Range
Athens



Post# 279423 , Reply# 17   5/5/2014 at 16:17 (3,615 days old) by blakaeg (NW London, UK)        

Sebo_Fan,

I know that Hoover machines in Dubai are sourced from TTI not Candy. I was referring to Vax UK's use of designed in the UK on these machines. In Dubai, I would expect these boxes to say Designed in the UK if it's a true statement by VAX UK. It's probably not. The boxes for other makes such as Panasonic, Hitachi etc all clearly say in bold, Made in Malaysia, Japan etc etc.

Just an observation, that's all.


Post# 279524 , Reply# 18   5/6/2014 at 10:47 (3,614 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

sebo_fan's profile picture
No need to explain - sorry I realised what you meant by your initial posting- After I put my response.

However didn't Vax get smacked over the wrists for the design of the Zen by Dyson? I know the courts rejected Dyson's appeal to get Vax to pay £200k for copywrite design, in the end.

However, it is probably one reason alone to why Vax don't really want to state the vacuum cleaner is designed in the UK.

When I think about it, that's the problem with the UK - anything new and bagless and from a vacuum cleaner/floorcare brand with a UK name on it, or UK associations etc can usually be perceived that it is from Dyson. Perhaps Vax like the association of this belief - but still don't want to state where the vacuum cleaner is made - the rating plate though tells the real story, if buyers are really interested.

Designed and produced are not the same thing and some buyers or owners are not aware of the distinction- Dirt Devil in Germany used to play up to the "Made in Germany," marketing approach when some of their cylinder vacs have been designed in Germany, but not actually produced there.


Post# 279528 , Reply# 19   5/6/2014 at 13:25 (3,614 days old) by sensotronic (Englandshire)        
Vax Air designed in the U.K.

According to this Youtube video, the Air range was designed in the UK. My Dual Power carpet washer also states this on the box with a union jack flag in Vax's orange colour scheme.

CLICK HERE TO GO TO sensotronic's LINK


Post# 279533 , Reply# 20   5/6/2014 at 13:59 (3,614 days old) by blakaeg (NW London, UK)        

Thanks Sebo_Fan, that makes a lot if sense. If the user was that bothered they could easily check the rating plate and ur clearly says where it's made.

Sensotronic,

I do not take too much notice of this Vax video and the claims they make about the machine. The Vax Mach Air looks very much like an adapted TTI creation for the UK market and as one can see TTI can just put different badges on machines for each market. Vax videos seem to very copy Dysons with saying that that created machines after having an idea, very Dyson-like.

Wherever the Mach range is designed. It seems like quite a good machine and I really liked using it. Just wonder about reliability and If the plastic parts break as much as Dysons. The 6 year warranty seems to be good and I've heard that Vax have given their customers new machines as opposed to fixing them. One couple got a new machine given to them after their Mach Air developed a loose cable connection!


Post# 279534 , Reply# 21   5/6/2014 at 14:02 (3,614 days old) by hi-loswitch98 ()        
Give new machines out instead of fixing them

Yes that's what they tend to do!


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