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Aerus Lux Guardian Platinum
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Post# 232213   5/11/2013 at 12:39 (1,476 days old) by NYCWriter (New York City)        

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After the Aerus dealership closed its 23rd Street store in Manhattan (most convenient to me), I did the schlep up and over to the Upper East Side location (77th and York -- OY!) to finally test-drive the Guardian.

LOVE it!

What really impressed me is when the guy took me into the back room and showed me all the vacuums they took in as trade-ins just over the past month. I counted about 50 (yes, FIFTY) late-model Mieles whose motors had burned out, as well as dozens of Dysons, standing like sad and tired sentries, lined up against the back wall.

Anyway, the price they quoted was $2100.

Good deal?

Post# 232214 , Reply# 1   5/11/2013 at 12:48 (1,476 days old) by mieles7 (DFW, TX)        

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Are you sure the motors on the mieles were burnt out? I once sold the trade ins for a Kirby dealer, and nearly all of the vacuums they received were working. At most, the machines needed about 30 min of cleaning and a new belt.

Post# 232218 , Reply# 2   5/11/2013 at 13:09 (1,476 days old) by NYCWriter (New York City)        
The bottom line is ...

nycwriter's profile picture
... the Mieles were tossed aside for the Aerus.

By the DOZENS.

Over the course of just one month.

Post# 232294 , Reply# 3   5/11/2013 at 22:09 (1,476 days old) by luxman107 (USA )        

Ha Matt , maybe it is because prices for everything are high in NYC , but 2100 is kind of high. You should be able to pick one up from most aerus Electrolux dealers for under 1700. Maybe your guy with all those trade ins doesn't need to discount at all, but I am surprised he let you walk.
They are great machines those. Love mine

Post# 232363 , Reply# 4   5/12/2013 at 08:11 (1,475 days old) by dysonman1 (Rolla, Missouri)        

dysonman1's profile picture
I bought my Platinum Edition, brand new, for $750.

Post# 232364 , Reply# 5   5/12/2013 at 08:31 (1,475 days old) by s31463221 (Frenchburg, KY)        

s31463221's profile picture
$2100 seems rather steep to me as well. I bought mine for under $1000, I do understand things cost more in NY compared to eastern Kentucky but that does sound steep!

Post# 232425 , Reply# 6   5/12/2013 at 12:32 (1,475 days old) by vacman1961 (North Babylon, New York)        

I bought one for a shower gift last month for $825.00.

Post# 232520 , Reply# 7   5/13/2013 at 08:56 (1,474 days old) by mark40511 (Lexington, KY)        
Talk about

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fluctuating in price! 750 to 2100 dollars for the SAME thing.....


Post# 232532 , Reply# 8   5/13/2013 at 10:01 (1,474 days old) by rugsucker (Elizabethton TN)        
"750 to 2100 dollars for the same thing"

One of many things that have changed was the Electrolux one price policy that meant that anyone,anywhere paid the same price for the same Electrolux at the same time.There could be trade in allowances,commercial discounts or close out models at reduced price but as Electrolux was company owned from factory to branch to salesman to customer it was always the same pricing.The vac is still great but as above the new pricing makes you wonder.

Post# 232570 , Reply# 9   5/13/2013 at 14:12 (1,474 days old) by dysonman1 (Rolla, Missouri)        
Wholesale/Retail prices

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There is a HUGE markup on premium vacuums. Example: the new Rainbow E2 (Onyx) cost $650 to the distributor. Who in turn sells them to a sub distributor for $1000 (which is what I pay). They are then sold to the 'area distributor' for $1300. After the salesman's commission is added in, plus the cost of the financing, commission to the girl who sets the phone appointments, to the training manager's commission, the price ends up at $2400. For a $650 vacuum (and Rexair is making money on the $650 wholesale price).

Another example: a Kirby distributor whom I know very well, pays $550 for a new Sentria II. Anything he sells it for over the $550 is profit.

If a new Aerus Platinum costs $750 at wholesale, the distributor is free to mark it up as high, or as low, as they wish. As independent franchise stores, their prices are never set in stone any longer. The huge cost of running a sales office in any particular area is reflected on the retail price. The Commission schedule is different for different salesmen as well, again, affecting the retail price.

Post# 232578 , Reply# 10   5/13/2013 at 14:59 (1,474 days old) by luxman107 (USA )        

Matt, when you are ready to buy and if you cannot find a better price, email me, I will send you the name and number of the areus guy in Orlando. He will sell it to you for a grand plus shipping direct to your house. It would still be full areus Electrolux warranty.

Post# 283631 , Reply# 11   6/7/2014 at 17:56 (1,084 days old) by offthelake (Chicagoland)        

luxman107, I realize this is an old thread, but I am looking to buy the Lux Platinum and am wondering if you can put me in touch with the Aerus guy in Orlando who can sell it to me for a competitive price. I clicked on your profile but it is not displaying your email address. I was just quoted $2300 less $500 "rebate" less $200 trade for my Renaissance machine.


Post# 283687 , Reply# 12   6/8/2014 at 12:32 (1,083 days old) by luxman107 (USA )        
Off the lake

Sent you an email.

Post# 284115 , Reply# 13   6/11/2014 at 21:13 (1,080 days old) by SwedArt (Boston)        
Need help to find good deal on Lux Platinum

I badly want to buy the amazing Aerus Lux Guardian Platinum, but the rep who came to my house today (Boston) said itīs $3,500..! His demonstration was impressive, he was very nice, and I fell hard without doing my regular research before making such a big purchase. After reading this Forum of experts, I now feel like a fool.

He offered $2,550 for his demo model with a small dent in it and cash payment, threw in the $900 Lux Guardian Angel air purification system (came as a freebee with any Aerus purchase), 12 bags, and a $90 replacement of the electric cord on my old Electrolux Limited Edition - and then added $150 MA sales tax. This was after he called his area manager to get an okay on such a "generous" deal, just like the car salesmen do.

I have learned a lot by reading this blog AFTER the sales rep left and now I feel ripped off and would like to cancel. Itīs not a good deal, is it? I can live without the air purifier (also impressive and I would hate to return it) but I want the vacuum. Somebody in this forum mentioned a sales agent in FL that would be able to offer a better deal. Would you please share his contact or another contact info with me? I can be reached at by email. Or should I start calling around to different Aerus offices?

I am totally impressed by what this expert Forum has taught me about this machine and others as well (and your passion and enthusiasm for vacuums), and this is the vacuum I want. Being Swedish, I have had Electrolux vacuum cleaners all my life (ever since salesmen in Stockholm a long time ago were told to actually jump on the machine to demonstrate how strong the canister body was - seriously!) and I would love to have an Aerus Electrolux even though itīs no longer Swedish or even Electrolux. Itīs simply an incredibly impressive vacuum cleaner but I will cancel my purchase of today and look for a better price.
Thank you for any advice!

Post# 284157 , Reply# 14   6/12/2014 at 02:56 (1,080 days old) by tolivac (Greenville,NC)        

If the Aerus guy came to my place and quoted $3500 for his vacuum-I would have shown him the door-guess could ask if a maid came with the vacuum!Honestly--I could buy 3 Kirbys for that price or even 2 NSS M1's for that price.The machine sounds nice--but the list price is WAY-WAY too high!!!

Post# 284170 , Reply# 15   6/12/2014 at 07:29 (1,079 days old) by countryguy (Astorville, ON, Canada)        

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I sent you an email.


Post# 284177 , Reply# 16   6/12/2014 at 10:26 (1,079 days old) by SwedArt (Boston)        
Platinum price question

Is it correct that there have been three revisions of the Platinum since it came out here in the US (loud motor, no accessories included, control board issue, leaking bags, etc) and that today, the Platinum is only sold with all accessories included and all problems fixed?

Are vacuum and bags still not made in Virginia?

Are the low prices ($750-$1,500) I have seen here on the Forum possibly for earlier but still-in-stock versions before the revisions, and are they for canister only without the beater bar, side-kick, etc?

I so appreciate how helpful and friendly this forum is and I have received a couple of responses already. This is very helpful in making my decision regarding trying to negotiate a better deal with my sales rep, or cancel the purchase and buy the vacuum elsewhere. Without you guys, I would not even have known about the 3 day cancellation policy since it was never mentioned....! I missed seeing it at the end of the contract, and I did not receive the cancellation forms that were supposed to be included.

Post# 284178 , Reply# 17   6/12/2014 at 10:40 (1,079 days old) by luxman107 (USA )        

They was a change to the mother board which my dealer but in a new mother board for me at no charge. There is no older stock. Any unit you get now will give you the latest and greatest. . The Change to the motor for quietness was to the power head, not the canister itself.. All the tool accessories always did and still come with the the aerus Electrolux canisters
Good luck. It's a great machine

Post# 284187 , Reply# 18   6/12/2014 at 11:44 (1,079 days old) by DesertTortoise ()        

You don't know how to shop. Type into your browser "Aerus Lux Guardian prices" and see what comes up. It looks to me to be a $1200-$1300 vacuum. Shop around, grind the store to reduce the price and if they won't meet your price, walk away. Americans are so afraid to bargain hard, but the rest of humanity haggles price. In Asia merchants do not respect you if you do not try to grind their prices down, and the same is true of Asian descent merchants in the US. I have a Chinese fiancee and she has taught me a lot. We never pay full pop or what the price tag says. Patience and persistence is the key. Don't be afraid to walk away. you will eventually get what you want at a price you want to pay. Also, don't be afraid to prowl eBay. Again, be patient and know, and I mean really KNOW, what you are shopping for. In time you will find what you want often at amazing prices. I found a new Windsor Sensor this way at half the listed price.

Post# 284189 , Reply# 19   6/12/2014 at 11:49 (1,079 days old) by Gr8DaneDad (nowhere )        

That Boston Aerus rep is not playing by the rules or with any integrity. MSRP from Aerus for the Platinum is $2199. Minimum advertised price is $1799.  A lower price is possible and not that difficult to get. I always sell them below $1799, I am not allowed to say how far since we aren't supposed to ever post anything other than MSRP online. The Guardian Angel MSRP is $599, 12 Bags MSRP $26.99 and the cord repair would have cost ~$45 at the franchise I work at.

I would have sold you the whole thing for less than $1799, overhead is higher in Boston, but the pricing should have been closer.


With canceling your contract, you very well may be able to get pricing from the same franchise much closer to where mine is.

Post# 284218 , Reply# 20   6/12/2014 at 14:50 (1,079 days old) by SwedArt (Boston)        

Thanks to all the good advice from kind guys in this Forum (by email and phone), I was armed with good facts and could speak like a proud Vacuumland Forum member when I contacted my actually very nice rep today.

He had only worked 8 months for Aerus and has now thanks to you gone through "Vacuumland boot camp" armed with much better knowledge for which he is truly grateful, being at heart an honest and ethical man in a new job.

He and his manager have now re-considered, apologized, and given me a MUCH better price on the combo of the Platinum, Angel and cord repair. A refund check will be in the mail tomorrow.

I am very happy and canīt wait to enjoy my two new amazing gadgets :).

Because I didnīt have to cancel the purchase, I now have a good relationship for the future with an Aerus rep in my area. He and his manager have learned a lot from this experience. In addition, I will soon be able to recommend Aerus Lux Guardian Platinum and my rep to all my MA friends, and I have found other good and friendly reps around the country to recommend to friends in other states.
Thank you!

Post# 284247 , Reply# 21   6/12/2014 at 17:06 (1,079 days old) by countryguy (Astorville, ON, Canada)        

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Very good news! Congrats.


Post# 284255 , Reply# 22   6/12/2014 at 17:37 (1,079 days old) by Gr8DaneDad (nowhere )        

Information is a wonderful thing to have. Thanks for updating us and congratulations for working it out with the rep and Manager.

Post# 289950 , Reply# 23   7/23/2014 at 17:37 (1,038 days old) by bbgirl (houston)        

Ok, I am reading all this great info. I want the new aerus, but what should I pay. I don't want to pay retail. Do you think I can get it for $1000-$1200 all in? I never know how much I can negotiate.

Post# 291053 , Reply# 24   7/30/2014 at 10:42 (1,031 days old) by cleanfreak (New York)        
Aerus Electrolux Guardian Platinum

If you want a Guardian Platinum at the best price call Don Martin 877-816-6861

Post# 292906 , Reply# 25   8/11/2014 at 11:26 (1,019 days old) by DJub85 (Virginia)        

The GP really irks me still. I want to like it, but it runs with no bag/the door open, it doesn't shut off when the bag is full, and it doesn't look anything like a classic Electrolux (not that the Renaissance series did either, but hey!). If it didn't come with an Aerus power nozzle, wand system, and combination floor tool, I'd say it wasn't an Electrolux at all. Are they really so broke that they couldn't design their own vacuum?


Don't get me wrong, I love the brand, and the GP is a fantastic machine that's got most of the features that the brand really needed to compete in the high-end market, but I just wish it was an assembled-in-the-US, all-Aerus product instead of having so many different creators. I'd like it more if either A) it looked like it does but RAN like an automatic Electrolux, or B) if it lacked the traditional 'lux automatic features but LOOKED like an Electrolux. As it stands, I find it no coincidence that this vacuum from another mother has had uncharacteristic problems for Aerus products, but hopefully they've got them all worked out, and maybe the profits from this Frankenstein beast will enable Aerus to design a new product in the future that's all their own.

Post# 292927 , Reply# 26   8/11/2014 at 12:41 (1,019 days old) by DesertTortoise ()        

DJub85, your critique of the Guardian Platinum has piqued my interest. How is this vacuum not US made and how is it not an Aerus design? If not US made, where? And who designed it for Aerus?

Looks are a personal thing I guess and I haven't seen one in person much less use one in my home, but judging from photos of it I think the GP is the best looking Electrolux/Aerus vacuum ever. As for the bag door and full bag interlocks you complain about the vacuum lacking, all I can say is fabulous. I dislike these nannies intensely. I think I know how to operate a vacuum without harming it and all they do for me is fail and make the vacuum needlessly expensive to maintain. Get rid of them, keep the machine simple.

Post# 292931 , Reply# 27   8/11/2014 at 12:57 (1,019 days old) by Gr8DaneDad (nowhere )        

The Guardian Platinum is a joint venture between Aerus and Lux International. It was co-designed and developed. It is manufactured in the EU, except for the hose, wands, tools and PN which are made in Bristol VA and the SideKick III made in Asia. The Aerus unit is slightly different than the Lux International model. Different LCD screens, some controls, hose, wand, PN and tools (which are shared with it's Tri-Star cousins, also owned by Aerus Holdings LLC.) The Aerus model has also had a few changes made since introduction. It will not run without a bag, the door won't even close without a bag - unless of course you hold down or jam the mechanism. It does not shut off when the bag is full, there is a light that comes on. I don't believe that Aerus would have developed a vacuum this good on it's own in the time frame. Joe Urso did not intend to keep Aerus as a going concern when it was acquired, he has evolved from a raider/asset stripper to a manufacturer of products, give it time and watch what happens. Things should be getting more interesting in the not too distant future.

Post# 292935 , Reply# 28   8/11/2014 at 13:11 (1,019 days old) by DJub85 (Virginia)        



Aerus's website clearly states that only the Legacy and Classic are assembled in the USA. The GP was "designed in the USA" but it is not made here. See my screenshot if you don't believe me.


Also, it's widely known that the Guardian Platinum is sold by other companies in other countries under various names:


--There's the Sauber Intelligence in Austrailia --

--There's the Lux Intelligence in Europe --


My understanding is that the Guardian Platinum/Lux Intelligence/Sauber Intelligence was a collaboration between Aerus and Lux International AG.


I have no idea who was the primary designer, but I'll tell you this--there's an older version of the Intelligence that Aerus never sold (my 2nd picture). That machine is clearly closely related to the current Guardian Platinum at least on a visual level, and that machine had nothing to do with Electrolux/Aerus. This leads me to believe that the Guardian Platinum is more the brainchild of Lux International than of Aerus.


Aerus added their own motor, their own electronic controls, their own wands, hose, power nozzle, and accessories. Is it a real Aerus? Sure. They were somehow involved in its creation. Is it 100% Aerus (like the Legacy and Classic)? Nope. And that's why I have reservations about it... it's just not the same, and it doesn't pretend to be the same type of product that Aerus typically makes.


I'm not doubting that it's an awesome machine. It's far more advanced than anything Aerus has ever sold, and it's exactly the modern/high-end vacuum that Aerus needed to compete against the others on the market. To that end, it's doing exactly what it was supposed to do. But it's not an all-original Aerus product, and that's my only beef with it. If Miele suddenly gave Aerus a new vacuum to rebadge as their own, no one would run to it yelling "hero!" for saving the brand. And I'm similarly disappointed that this 1/2 Aerus product that does little to pay tribute to the company's rich styling history is the new "hero" for saving the brand.


Edit: I didn't realize that new GPs now have a bag lockout and a full bag light. The model my Aerus dealer demonstrated for me in April ran with the door wide open. I was told these two classic 'lux features were gone. I read some faulty info, and for that I apologize.


(And as a side note, there are TONS more things to go wrong with the GP than the bag lockout and suction control that you seem to dislike so much. The bag lockout and suction control on a classic Aerus product are cheap to fix. The electronic controls on the GP? I doubt it. If you really prefer to "keep it simple," then I'm not sure why you prefer the complex GP over the much simpler Legacy and Classic).

  Photos...       <              >      Photo 1 of 2         View Full Size
Post# 292938 , Reply# 29   8/11/2014 at 13:33 (1,019 days old) by Gr8DaneDad (nowhere )        



Nobody claims it's made in US. I stated it's made in the EU. The first Lux Intelligence was not sold here, but Aerus was involved in it's development - there were many, many issues with it and that is why the Guardian Ultra was introduced as a stop-gap... the new GP wasn't ready for primetime. Lux International rushed it to market and it was something of a disaster. It was redesigned and released in it's current form and only then was it released in the USA by Aerus. Yes it will run with the door open, however without a bag you can't close it and and you can't get suction, so you can't use it that way. There may never be another 'all original Aerus product'. Aerus holdings owns too many companies in the industry and combined with the partnership with Lux International (which owns Sauber and and all the other tradenames that they market under other than Aerus) you can expect to see co-developed products in the future. Who knows, Aerus holdings may acquire Lux International or the other way around at some point. I'm no fanboy of the Platinum. I own 2... both received as sales awards... my mom uses one as a daily driver, the other remains NIB and may never be used. I agree they are complicated machines with many potential things to break. I use a 1505 Silverado as my daily driver, but I own at least one of every machine ever made, except the Model V and oddly enough a 1205, and more than one of several models.


Nothing about the GP is misrepresented or misleading... it is what it is. Full disclosure, I sell Aerus products and have for quite a while and have been collecting them for much longer than that.

Post# 292942 , Reply# 30   8/11/2014 at 13:50 (1,019 days old) by DJub85 (Virginia)        



My reply wasn't directed at you! I'm sorry if I offended you. I took so long to type my reply to Tortoise (who asked how the GP wasn't made in the US) that you beat me to the chase (I had to edit it to put in Tortoise's name). I didn't realize that Aerus was involved with the original Intelligence. Again, misinformation I've read.


And yeah, I'm not fond of what is happening to Aerus. Tri-Star has been the recipient of multiple classic Electrolux gadgets. Tri-Star vacuums now use an altered version of the original Electrolux plastic wands (which then Aerus re-adopted for their Ultra and GP), they get a SideKick, an L-shaped power nozzle, and Tri-Star even sells Aerus's Floor Pro, which is an almost unchanged Electrolux design dating back to at least the 1960s.


I realize that things will change going forward for the brand, but I'll be disappointed if all of Electrolux's heritage disappears. The design of the Legacy and Classic (since their roots come from the 70s AB series and 80s 2100) are truly representative of Lux's rich design history, and I'd hate to see all of the company's classic design cues tossed away in the future. The GP is nice looking, but it looks little like a classic Lux.



Post# 292949 , Reply# 31   8/11/2014 at 14:08 (1,019 days old) by DesertTortoise ()        

I just looked up the history of Lux International AG. Wow. Electrolux sure has a complicated business history! They have subsidiaries branching off and forming back all over their long history.

Windsor and Kenmore both have clever purely mechanical ways to keep you from shutting the lid without a bag present. Kenmore's can be defeated with effort but Windsors cannot, nor can you close the bag compartment lid on a Windsor without the filter present. That, rather than resort to digital electronics, to me is the preferred means of achieving an end. Likewise some vacs use a purely mechanical means to show when a bag is full. These tend to be simple spring loaded pistons working against vacuum that are reliable and won't disable the whole vac if they somehow do fail.

Same with suction control. An opening on the hose end with a sliding closure does the job. One moving part, no electronics. Simple and every bit as effective as multiple motor speeds and associated pcbs and sliding or rotating switches.

Post# 292969 , Reply# 32   8/11/2014 at 14:46 (1,019 days old) by pr-21 (Middletown, OH)        
Not pleased with mine either......

pr-21's profile picture
I have mine put away in the original box. I am going to trade it in for the 90th Anniversary Lux Legacy. Mine was one of the first ones and so I have the older less improved power nozzle. The bumper leaves black marks on my baseboards. No other vacuum I have does this......Will not use for that reason. Maybe Aerus realized this problem and changed the rubber bumper to gray on the 90th Anniversary Model.

The other thing I do not like is dealing with customer service. I have complained since the beginning that one of the reasons I bought this was for the scented air cartridges that were not available at first. Aerus finally told me flat out that they were not going to carry the Fragrance cartridges. It also took them months to keep changing the filter bag so it would not leak. It still leaks, but is better and thanks to who I bought mine from, I received a gasket for the bag inlet tube, which should have been on it to start with. This seemed to improve it more.

Anyway, I was cleaning out my refrigerator and accidentally dropped a box of baking soda onto my tile floor. I used the Guardian Platinum, before I had the gasket, but after the last improvement to the bags. I changed the bag right after cleaning up the mess and found another mess under the paper bag. Had to replace the hepa filter cartride prematurely..I had to use another vacuum to vacuum the Guardian Platinum (my Lux Legacy) it caught all the baking soda, by the way)..In the box it went and has been there. I will go back to the Lux Legacy before they discontinue the anniversary model.

I have always had Electrolux since the 80's, Aerus needs to shape up and develop vacuums like they used to do.......Things went downhill when they sold the Lux name and so many people go into department stores and think they are buying the original. Talk about a double blow to Aerus.....


Post# 292978 , Reply# 33   8/11/2014 at 15:19 (1,019 days old) by Gr8DaneDad (nowhere )        


I'm not offended, I was just offering up information. I started my last reply before your post to D-T so it all got a bit confusing.


I am not a fan of the GP in it's entirety. I hate the bags and the way they get pushed into the chamber due to the lack of a lip to hold the collar, and as mentioned, they still leak. I also wish it 'behaved' more like a traditional Lux, ie. auto shut off, fully mechanical lock out, etc.  I do like the adjustable motor and truly exceptional filtration and whisper quiet performance.


I doubt the Classic will change anytime soon, but I wouldn't be surprised to see the Legacy replaced by something like the current Platinum and a even more whiz-bang, bells and whistles vac replace the Platinum in the not too distant future.

Post# 292985 , Reply# 34   8/11/2014 at 15:45 (1,019 days old) by DesertTortoise ()        

So the Classic and Legacy are pre-Aerus carry over designs or they just look like that?

Post# 292998 , Reply# 35   8/11/2014 at 16:27 (1,019 days old) by Gr8DaneDad (nowhere )        

The Classic and Legacy are pre-Aerus... with some tweaks: better motors being the most notable.

Post# 293008 , Reply# 36   8/11/2014 at 16:49 (1,019 days old) by DesertTortoise ()        

Nothing in the world wrong with that. Oh that Kenmore would tweak the original 5055 bagged machines or the Whispertone series using the old thick materials instead of ditching them for some of the models that followed. Those vacs sold for the equivalent of $600 to $1000 in 2014 dollars, and they sold them in large numbers. Call them the Kenmore Legacy and Kenmore Classic respectively. Sears could do a lot worse and often does.

Post# 299365 , Reply# 37   9/22/2014 at 15:20 (977 days old) by aerusorlando (orlando)        
Guardian Platinum

Hello, My name is Don Martin sr.and I just wanted to clear the air on a few issue's.
To whom it may concern,Aerus Electrolux has a Structured pricing policy for the Guardian Platinum as well as all it's other products that must be adhered to by all it's franchises.Having said that.......
* We here at Aerus Orlando follow those pricing policies including and not limited to the suggested pricing and trade in allowance requirements.
* We show Every Customer the company price list in every demo, because for us it's not just about making a sale it's about the relationship we have going forward.
* If you call US to check on the price, another one of our fellow Aerus People,that worked hard to bring a demo to you,and will be expected to provide you service in the future gave you, don't bother, unless we have done business before we don't deserve the sale.
* If you feel you have been mis treated during the sales process by another rep/location other than One of mine,you have the right to say NO to them,but,If you really want the machine despite the rep, it's alway's better to contact the franchisee and give them a chance to help you before calling someone else.If it's one of my locations or reps call me directly C#321-287-5817 i will help you.
* We will match any price that falls with-in the company pricing guidelines and provide you the service and warranties you have come to expect.
* We do not quote prices over the phone Unless,your one of our previous or existing customers then we have a different business relationship.
* If you call us because you were referred to us by a friend or one of our customers and you know the price already and it's with-in the company suggested pricing, We will sell it to you,providing you meet the price reduction requirements ,even if we have to ship it.
* FYI WE do NOT sell nor have sold the Guardian Platinum for $1000.00 it's more than that.
* We Franchisee's do not sell anything on the Internet because we are not allowed to.Aerus has a "for lost rep customer service only" sales site for parts and supplies,BUT be aware,The Franchises don't get any of that sale when you order through them ,EVEN, if your our customer,and you will pay more through them.Save a Franchise BUY ONLY FROM YOUR LOCAL AUTHORIZED DEALER.
* If you are a Aerus Dealer reading this and have called my office under some assumed name it's not neccesary call me directly.
* In regards to the Vacuum Land forum I just want to say I love to read some of the stories posted,read the special comments,and see some of the old Vacuums that are being collected and will post some of the old ones I have.
* I have been with Aerus ( formerly known as Electrolux) for 35 years.I started in May of 1979 as a door to door salesman.Since then I have held every positon in the company advancing at each level based on my sales performance and leadership skills.Along the way I have accepted many awards and prizes including Assistant Manager,Manager,Division Manager,Avp,and Regional of the year awards.Currently I am a "Master Franchisor" with 7 locations in 2 states and Looking for more Locations.
* Finally I want to let everyone know,I have been in many "WAR ROOM" and Factory meetings with Joe Urso and other members of his leadership team and ALL the conversations are about Product integrity,Customer Service,Franchise/Company Growth and developement,Educational Building block stategies for all levels.So if it's not right Aerus will make it right with the best product's,people, warranties and service in the business.The new PRODUCTS Are GREAT!

Best regards,
Donald A.Martin Sr.
President Dmansr Enterprises Inc.
dba Aerus Electrolux


CLICK HERE TO GO TO aerusorlando's LINK

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Post# 341080 , Reply# 38   1/10/2016 at 19:06 (502 days old) by japy897 (Merritt Isand, Florida)        
Guardian Platinum

Luxman107. If you still have a contact for a decent price on the Guardian Platinum I would be greatly interested. I was quoted $1995 firm. And I have been a dedicated Electrolux/Aerus customer for over 32 years. Thanks

Post# 341087 , Reply# 39   1/10/2016 at 20:14 (502 days old) by countryguy (Astorville, ON, Canada)        

countryguy's profile picture

I sent you an email with the contact info.


Post# 341111 , Reply# 40   1/11/2016 at 12:30 (501 days old) by s2_82 (Ohio)        
Japy897 just curious,

Any idea how much the Lux Guardian Upright runs by chance?

Post# 341125 , Reply# 41   1/11/2016 at 14:41 (501 days old) by luxman107 (USA )        

Also sent you an email.

Post# 341208 , Reply# 42   1/12/2016 at 15:32 (500 days old) by n0oxy (Saint Louis Missouri, United States)        
aerus classic

Reading this thread kind of makes me wonder if I aid too high of a price for my aerus classic. I paid around $600 for the 90th anniversary edition, and a new hose, I have all hard floors so did not get the power head or any attachments, I already had plenty of attachments from other vacuums.

Post# 367551 , Reply# 43   2/26/2017 at 09:50 by onetiredmom (New York)        
aerus pricing

Looking at an Aerus Platinum and i was quoted $2300. I live outside of NY. I love the machine but I'm hesitant to buy as I can't help but feel potentially taken advantage of by the pricing structure. Can anyone shed any light on whats considered a "good" price? Thanks

Post# 367594 , Reply# 44   2/27/2017 at 12:31 by ronni (USA)        

In case you just read random replies or scrolled to the bottom of this thread, here's a portion of reply 9 by dysonman1 that may be helpful in your understanding of Aerus's pricing: "If a new Aerus Platinum costs $750 at wholesale, the distributor is free to mark it up as high, or as low, as they wish. As independent franchise stores, their prices are never set in stone any longer. The huge cost of running a sales office in any particular area is reflected on the retail price. The Commission schedule is different for different salesmen as well, again, affecting the retail price."

Correspondingly, on a smaller scale I noticed price differences of Dairy Queen products among several cities' locations, most of which operate as franchises and some which operate under older corporate contracts and have more leeway. One of the owners with whom I spoke mentioned the fact that each franchisee is given a price point range by corporate according to the average socio-economic level of the region.

So a good price for the direct sale of a new vacuum cleaner is one that is fair for both parties--according to one's region and personal financial situation. See DesertTortoise's reply 18 on negotiating and aerusorlando's reply 37 on Aerus's sales policies.

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