Thread Number: 15657
Favourite Vintage Vacuum Cleaner Slogans
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Post# 166585   1/21/2012 at 15:33 (2,342 days old) by jmurray01 (Scotland)        

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What are yours ?

Mine have to be these two:

HOOVER - It lights where it's going, it's clean where it's gone! (So true!)
Electrolux - Nothing Sucks Like An Electrolux! (True also!)

Yours ?

Post# 166592 , Reply# 1   1/21/2012 at 16:37 (2,342 days old) by danemodsandy (Waterloo, IA)        
The Ever-Popular Favorite:

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Lewyt made an excellent cleaner, one ahead of its time in some ways. The company had one difficulty with its sales efforts - people reading the name often could not figure out how to pronounce it, which meant they were shy about trying to "ask for it by name" when shopping for a new cleaner.

Finally, some unsung genius of an ad writer came up with the slogan that made everything clear without being preachy:


Since it was a more innocent age, no one snickered.

Post# 166593 , Reply# 2   1/21/2012 at 16:56 (2,342 days old) by pinkge (Indianapolis,Indiana)        

It Beats,as it Sweeps,as it Cleans.

Post# 166594 , Reply# 3   1/21/2012 at 17:00 (2,342 days old) by jmurray01 (Scotland)        

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So I presume it was pronounced "Lew-It" ?

Post# 166595 , Reply# 4   1/21/2012 at 17:01 (2,342 days old) by BrianKirbyClass (Eudora Kansas)        

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Kirby - "No other single appliance does as many things for you as the Kirby"

Kirby - Home Sanitation since 1919


Post# 166597 , Reply# 5   1/21/2012 at 17:03 (2,342 days old) by djtaylor (Salt Lake City, Utah)        

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I have always like the slogan Kirby used for so many years.
Kirby- 'More lesure time for you.'

It was created at a time when Kirbys were still smaller and easier to operate. From the Classic 1-CR on the slogan was more of a joke than truth, but I still think it was a great advertising slogan.

Post# 166613 , Reply# 6   1/21/2012 at 18:34 (2,342 days old) by 2011hoover700 (owosso michigan)        
I actually have two

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Hoover beats as it sweeps as it cleans

Eureka the very best in vacuum cleaners and more kinds of them than anyone else in the world That's Eureka

These are my personal favorate two.

Post# 166623 , Reply# 7   1/21/2012 at 19:22 (2,342 days old) by kirbybag (topeka ks )        

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vintage kirby logo kirby vacuum

Post# 166650 , Reply# 8   1/21/2012 at 23:23 (2,342 days old) by hygiene903 (Galion, OH)        
You Can Be Sure... If It's Westinghouse!

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There was a large Westinghouse plant in Mansfield, OH, which was also the headquarters for the appliance division. They had an extremely large lighted sign with this slogan on the east side of one of their buildings. Anytime we were traveling when I was a kid and returning at night from points east, the sight of the Westinghouse sign always meant "we're almost home!" And their slogan prior to this one was "Every House Needs Westinghouse!"
Sadly, the sign has been gone since the late 70's, and many (but fortunately, not all) of the buildings in the Westinghouse complex have recently been demolished.

Post# 166655 , Reply# 9   1/22/2012 at 03:18 (2,341 days old) by whirlpolf (Germany)        
Die gute Wahl: Hoover!

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This jingle keeps ringing in my ear till today, so stubbornly ;-)
It's been around here from the 60s to late 80s.
Here is one of later versions:


Post# 166656 , Reply# 10   1/22/2012 at 03:25 (2,341 days old) by whirlpolf (Germany)        
Miele: "just vacuuming"

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This one I remember more for its storyline.

"Exceptionally demanding people prefer exceptional appliances. For all others who do not play golf: You should use a Miele vacuum for....just vacuuming!"


Post# 166658 , Reply# 11   1/22/2012 at 04:38 (2,341 days old) by SuctionSelector (Leeds, England)        

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Immer Besser (Forever Better)

Anything less is a compramise

Post# 166702 , Reply# 12   1/22/2012 at 14:53 (2,341 days old) by whirlpolf (Germany)        
Miele: simply cheesy....

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Ok, this might work in English, but in German it is but a nuisance:
"always" (immer) can mean 3 things:
- always / forever
- increasingly
- all the time / each time

Coming from this standpoint I simply HATE Miele's more than cheesy approach:
"Always better" (= better each time) somewhat ok (comparing test results and consumers' opinions)
"Increasingly better" (please do your work to make it come true, Miele's stuff overpriced but average has become reality here, good luck!)
"Always better" (pointing at a competition): Clearly no, there are other brands with similar results or with their products following up quite closely. Do not take a rest based on your brand name, Miele.

My guess is that the marketing airheads have figured out this (German) pun pretty well, unfortunately the double sided ambiguity does not reflect too well in other languages. In German at least it sounds pretty pompous and I hate people brushing off dandruff off their own business suits while having their "latte macchiato" and iPadding away uselessly.
Sorry but Miele as "always" better = clearly no. They must be more distinct about what they say (their good appliances speak a better language than their corporate appearance in the public does).
Tell them to kick these marketing airheads.

Post# 166708 , Reply# 13   1/22/2012 at 15:47 (2,341 days old) by jmurray01 (Scotland)        

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Well perhaps the older Miele models weren't that good, but my grandfather owns a Miele S5 Cat & Dog 2200W cleaner which works exceptionally well.

Post# 166713 , Reply# 14   1/22/2012 at 16:32 (2,341 days old) by vintagerepairer (England)        

@ Jmurray, If anything, I think it is the other way round. Miele were always very, very good at producing vacuum cleaners but as time has gone on they have made lots of changes for the worse. This does not make them a lesser cleaner than others on the market, but it does make them poorer than previous models. It is almost as if the cleaners have been made to be only one or two stages better than their next competitor. It is almost as if they have decided their cleaners were too well built and have made changes so they will wear out quicker. As the years went by, I had more requests about parts for Miele than I ever did in the early days. It could be that more people owned the cleaners by then, I couldn't say.

Post# 166724 , Reply# 15   1/22/2012 at 17:45 (2,341 days old) by LongLiveKirbys (Plymouth, MN)        

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Post# 166725 , Reply# 16   1/22/2012 at 17:57 (2,341 days old) by hoovermanmick ()        
miele cleaners

i dont thing there all that. dont get me wrong they suck well and are built well but as for as the motors go i been told u get a min of 2 years life span out them

CLICK HERE TO GO TO hoovermanmick's LINK

Post# 166726 , Reply# 17   1/22/2012 at 18:20 (2,341 days old) by pinkge (Indianapolis,Indiana)        

Wasn't this thread about Our Favorite Slogan's.Not, Bashing a product.

Post# 166727 , Reply# 18   1/22/2012 at 18:25 (2,341 days old) by vintagerepairer (England)        

Well yes, it was, I mean it is, but as the original poster seemed happy to carry on with a diversion, I followed suit. I keep forgetting that the internet is not like real life where one has a conversation that naturally branches off into sub topics.

Post# 166731 , Reply# 19   1/22/2012 at 19:05 (2,341 days old) by vacman1961 (North Babylon, New York)        

Electrolux.......Where Quality and Service come first.

Post# 166733 , Reply# 20   1/22/2012 at 19:17 (2,341 days old) by vac_whisperer ()        

Quality, reliability, performance.

Post# 166734 , Reply# 21   1/22/2012 at 19:19 (2,341 days old) by vacman1961 (North Babylon, New York)        

You get more with a Kenmore because a Kenmore has more to give.

Post# 166735 , Reply# 22   1/22/2012 at 19:20 (2,341 days old) by danemodsandy (Waterloo, IA)        

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That Lux slogan really was the truth when the company was at its height.

I remember the early '70s, when I worked a few doors away from the local Electrolux agency in Atlanta, GA. You could get a cleaner demonstrated, buy a new one, get accessories, or have one repaired - very often while you waited. You could trade one in on the latest and greatest model. If you didn't have much money, they had a whole refurbishment program to put you in an Electrolux and get you started as a customer. If you REALLY didn't have much money, they'd hand you a bank shaped like the cleaner you wanted to buy, which held a roll - ten dollars' worth - of quarters. When you filled it, you had a down payment.

One of the things I remember most fondly is that they never, EVER made anyone feel "poor" because they couldn't afford the TOL cleaner with the PN. They'd work with you any way it took - refurb, Model L, add the PN later, whatever.

A very professional, very old-school American business, and I sure miss it.

Post# 166739 , Reply# 23   1/22/2012 at 19:27 (2,341 days old) by adambomb (Missouri)        

"Your Promise of Excellence"

Post# 166747 , Reply# 24   1/22/2012 at 22:40 (2,341 days old) by eurekaprince (Montreal, Canada)        
No surprise here! :-)

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The very best in vacuum cleaners.

And more kinds of vacuum cleaners than anyone else in the world.

(Now that's what I call a confident message!)

Post# 166754 , Reply# 25   1/22/2012 at 23:42 (2,341 days old) by BrianKirbyClass (Eudora Kansas)        

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Danemodsandy, i totally agree with you. I dearly miss the old days of Electrolux too.
I come from a rural small town in Minnesota of about 1200 people, about 45 miles from the nearest Electrolux Branch Office (at the time,back in the day),,and practically every household in the town owned at least one if not 2 or more Electrolux's, And/or polishers to go with the cleaner.

Everyone had the same thing,,The new model they just bought, the one that was used before that, (now used as a downstairs or garage vac), and the old old one up in the attack, or given away or sold at a garage sale.

Practically everyone owned an Electrolux because they were the only company that would come to the door to sell, or service your cleaner. They would also bring you bags, shampoo,,whatever. The comming to your door to SERVICE the cleaner was a VERY big deal.

Every home owner there loved the Electrolux man,,,and the Electrolux man got to be a friendly face in town that everyone liked to see comming and welcomed in.
He was an older guy that wore a hat and carried a briefcase in one hand, and an Electrolux in the other! I remember he drove a new cream colored station wagon, with the ELECTROLUX logo on the side. (very impressive)

In the later years, he drove a mini van with the Electrolux Logo.

Infact it was a bid deal in town whenever someone bought a NEW Electrolux.
Everyone in the neighborhood would come to see the new purchase, and gasp with wonder.

I remember when it was my Grandma's turn,,,in early 1976 she bought a brand new Golden J, with the blue 50th Anniversary sticker on the back of the machine, and the top of the PN.
AAHHH,,,be still my heart,,i was in love with it from the minute i saw it.

NO ONE in the immediate neighborhood had a new Golden J yet,,,she was the first.

No one had seen a GOLDEN Electrolux before.

A VERY BIG deal at the time!!!

Plus, if you owned an Electrolux, that fact alone automatically meant that YOUR house was one of the cleanest in town!

Post# 166772 , Reply# 26   1/23/2012 at 08:18 (2,340 days old) by sebo_fan (Scotland, UK, member AKA ukvacfan, & Nar2)        

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SEBO - It Works For Me

Post# 166836 , Reply# 27   1/23/2012 at 15:59 (2,340 days old) by akabent (Orange County)        
How 'Bout....

NOTHING sucks like an ELECTROLUX!!!


   (Sorry, ETA  :)


RB  :)

Post# 166837 , Reply# 28   1/23/2012 at 16:06 (2,340 days old) by jmurray01 (Scotland)        

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Too right Rick.

I've seen many Vacuum Cleaners in the dump, but never an Electrolux 500 Series. That says a lot.

Post# 166845 , Reply# 29   1/23/2012 at 16:18 (2,340 days old) by vintagerepairer (England)        

That is quite possibly because the range is over 40 years old and people were already replacing them after less than 10 years service. Not that I don't agree that they were good, but some 20 years ago scrap 500 cleaners were ten a penny. They were quite desirable as they were easy to refurbish and sell on.

Post# 166849 , Reply# 30   1/23/2012 at 16:25 (2,340 days old) by jmurray01 (Scotland)        

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Talk about raining on my parade!!

OK, OK perhaps you are right, but they were made very well.

Post# 166850 , Reply# 31   1/23/2012 at 16:39 (2,340 days old) by vintagerepairer (England)        

Sorry, I didn't mean to do that. Yes, they were incredibly well made, especially for a cleaner made almost entirely of plastic. They were not without their issues and it wasn't until the very end of the 550/560/502s run that all the major grumbles had been ironed out. And in fact even then it wasn't untill production of the Twin Turbo was long under way that Electrolux changed the hinges on the bag door/handle so that they were now part of the lower cord hook / carry handle and not an intergral part of the dust bag unit.

As for slogans, the 600 series hit the bill-boards with The Vac With The Tools On The Back.

Post# 166955 , Reply# 32   1/24/2012 at 09:55 (2,339 days old) by rugsucker (Elizabethton TN)        
Vac Slogans

I imagine an ad agency would say the best is one you remember that gets the point across quickly and easily.HOOVER The best of all time may be "It beats,as it sweeps,as it cleans"from about 1919.In the 30s they added "it lights" in front of IBAISAIC.WESTINGHOUSE "Every House Needs Westinghouse" is one of the greats when they had something for every room.LEWYT "Do it with a Lewyt"was known to almost every 50s housewife both explaining the pronunciation and the way to clean house.Before this the slogan was "Let Lewyt do it" for the businessman who needed a factory to manufacture his product.This is why Filter Queen came to Lewyt after WW2 but that is another story.ELECTROLUX "Touch no Dirt!Breathe no Dirt!See no Dirt!"was the perfect description for the 4ply self sealing filter bags.This would have been meaningless with the Electro-Regina-Lux and the LittleLux hand vacs with cloth bags.

Post# 166958 , Reply# 33   1/24/2012 at 10:22 (2,339 days old) by jmurray01 (Scotland)        
"Sorry, I didn't mean to do that."

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That's OK - I would have put a laughing icon next to that sentence to show I was saying it in a jokingly way, but I can't access the icons due to not being a VCCC member.

Post# 167501 , Reply# 34   1/27/2012 at 20:45 (2,336 days old) by hoover719 ()        

I like this one:

"You'll be happier with a Hoover!"

And you have to love this one:

"It Beats as it Sweeps as it Cleans!" Probably one of the most popular slogans of all time!

Post# 167615 , Reply# 35   1/29/2012 at 03:10 (2,334 days old) by KirbyDS80 (California)        
My favorites

'More lesure time for you.'
'Your Promise of Excellence'
'Quality Reliability Performance'

Post# 167692 , Reply# 36   1/29/2012 at 21:46 (2,334 days old) by tazcatsdad (Buffalo, NY)        
What about these two from the UK?

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HOOVER ... Who better?




Don't Worry.  It's ELECTROLUX!

Post# 167706 , Reply# 37   1/29/2012 at 23:45 (2,334 days old) by whirlsonicmore ()        

"Panasonic, Just Slightly Ahead Of Our Time"

and as seen on the older dealer promotional material:

"Panasonic Vacuum Cleaners - The Logical Choice"

Post# 167709 , Reply# 38   1/30/2012 at 00:54 (2,333 days old) by gottahaveahoove (Pittston, Pennsylvania, 18640)        
The HOOVER Company

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"Fine appliances...around the house, around the world".

Post# 167729 , Reply# 39   1/30/2012 at 07:33 (2,333 days old) by vacbear58 (Sutton In Ashfield & London)        
Another from the UK

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From the 1950s

Electrolux Excels


Post# 169362 , Reply# 40   2/12/2012 at 19:17 (2,320 days old) by floor-a-matic (somewhere)        

Electrolux "Clean your ENTIRE house using only two tools!" :P
Eureka "We'll sweep you off your feet"
Hoover "America trusts Hoover"
Rainbow/Rexair "Wet dust won't fly"

Post# 169364 , Reply# 41   2/12/2012 at 19:22 (2,320 days old) by hoover719 ()        
I also like . . .

"The Hoover Cleaner makes rugs last longer!"

Post# 169366 , Reply# 42   2/12/2012 at 19:34 (2,320 days old) by shag (Ontario, Canada)        

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Don't lug a vacuum... plug in a Beam.

Post# 169403 , Reply# 43   2/13/2012 at 06:56 (2,319 days old) by kenkart (Mocksville, NC)        

Cleanest Homes Are KENMORE CLEAN!

Post# 169461 , Reply# 44   2/13/2012 at 20:18 (2,319 days old) by superj (cos cob,ct)        
i have 3

-"Clean your ENTIRE house using only two tools!"
-nothing sucks like an electrolux

hoover, nobody dose it like you(i used to think it was "nobody dosent like you!")

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